Forget about abs. If you want to be attractive, you have to improve the look of your eyes–and what better way than the electronic iGym contraption which shoots electrical impulses all around your peepers. This tongue-in-cheek infomercial then turns to the serious message not to fool with your eyes and to undergo an eye exam, especially if you’re over 40.
Credits
Agency: August, Lang and Husak Chuck Husak, creative director/copywriter
Production Company: Working Stiff Commercial Film Production, Inc Matthew Pittroff, director/executive producer; Kurt Uebersax, producer; Andy Lilien, DP.
Editorial: Cosmo Street Steve Bell, editor Postproduction: Producers Video, Inc.,MI Post Jon Grote, online editor; Karen Phillips, compositor.
,Micah Kirz, colorist.
Sound Design: Producers Video, Inc. Ned Boyle, sound designer
Audio: Producers Video, Inc. Bob Bragg, audio mixer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
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