Sara Dunlop of Rattling Stick directed this spot which takes us back in time to a town square to witness “true believers” as they voiced their vision for the future–from the Wright Brothers who dreamed man could fly, to the suffragettes who campaigned for equality and women’s right to vote, to an astronaut who said man would one day walk on the moon. Agency is BBH New York.
Credits
Production Company: Rattling Stick, London,Stillking Films Sara Dunlop, director; Jennifer Barrons, exec producer; Stuart Bentham, producer.,Production services. co./Prague. Editorial: Final Cut Richard Learoyd, editor; Lauren Bleiweiss, exec producer. Visual Effects: MPC (The Moving Picture Company) George K (MPC London), colorist; Justin Bruckman (NY), Chris Allen (London), VFX exec producers. Audio: Final Cut Terressa Tate, sound mixer.
Screenwork Type:Best Work
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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