Agency mcgarrybowen teamed with director Fredrik Callinggard of Bully Pictures to bring a new entertainment and global production dimension to the in-flight safety video.
CreditsClient United Airlines Agency mcgarrybowen Haydn Morris executive creative director; David DiRienz, group creative director; Doug Hanshaw, sr. art director; Jill Beeler, sr. copywriter; Joseph F. Maire, Jr., sr. producer; Jerry Krenach, managing director, global music production; Jean Scofield, sr. music producer. Production Bully Pictures Fredrik Callinggard, director; Jason Forest, exec producer; Jeff Tannebring, supervising line producer; Mads Marstrand, creative partner. Editorial Cut+Run Jon Grover, editor; Ryan Harrington, assistant editor; Rana Martin, exec producer; Ashley Thompson, producer; Joseph Grosso, Flame compositor; Matt Dolven, Flame assistant; Julia Williams, online producer. VFX/Animation Brand New School Dennis Go, creative director; Aaron Maurer, designer; Russ Wootten, CG lead/technical director; Jon Burke, Spyro Serbos, Ohad Bracha, 3D animation; Justin Maynard, 3D tracking; ShuChen Lin, Sylvia Apostol, Chimin Yang, 3D lighting; Olle Engstrom, Peter Harp, 2D animation; Mark French, Flame artist; Jeff Billon, lead compositor (dragon); Kivin Kim, Jeen Lee, compositors; Devin Brook, managing director; Wendy Gardner, producer. Rotoscoping Filaments Post Company 3 Tim Masick, colorist. Audio Post Sonic Union Mike Marinelli, mixer. Music Yessian Music Dan Zank, Conrad Pope, arrangers; Gerard Smerek, exec producer/music mixer; Brian Yessian, chief creative officer. VFX Jeff Nishinaka, paper sculptor.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More