Agency mcgarrybowen teamed with director Fredrik Callinggard of Bully Pictures to bring a new entertainment and global production dimension to the in-flight safety video.
Credits
Client United Airlines Agency mcgarrybowen Haydn Morris executive creative director; David DiRienz, group creative director; Doug Hanshaw, sr. art director; Jill Beeler, sr. copywriter; Joseph F. Maire, Jr., sr. producer; Jerry Krenach, managing director, global music production; Jean Scofield, sr. music producer. Production Bully Pictures Fredrik Callinggard, director; Jason Forest, exec producer; Jeff Tannebring, supervising line producer; Mads Marstrand, creative partner. Editorial Cut+Run Jon Grover, editor; Ryan Harrington, assistant editor; Rana Martin, exec producer; Ashley Thompson, producer; Joseph Grosso, Flame compositor; Matt Dolven, Flame assistant; Julia Williams, online producer. VFX/Animation Brand New School Dennis Go, creative director; Aaron Maurer, designer; Russ Wootten, CG lead/technical director; Jon Burke, Spyro Serbos, Ohad Bracha, 3D animation; Justin Maynard, 3D tracking; ShuChen Lin, Sylvia Apostol, Chimin Yang, 3D lighting; Olle Engstrom, Peter Harp, 2D animation; Mark French, Flame artist; Jeff Billon, lead compositor (dragon); Kivin Kim, Jeen Lee, compositors; Devin Brook, managing director; Wendy Gardner, producer. Rotoscoping Filaments Post Company 3 Tim Masick, colorist. Audio Post Sonic Union Mike Marinelli, mixer. Music Yessian Music Dan Zank, Conrad Pope, arrangers; Gerard Smerek, exec producer/music mixer; Brian Yessian, chief creative officer. VFX Jeff Nishinaka, paper sculptor.
Screenwork Type:Best Work
Video Tags:Fredrik CallinggardMcGarryBowen
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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