Malak and the Boat, an animated short for UNICEF from agency 180LA, shows the plight of Syrian refugees, transitioning to live action to show that the tale of a seven-year-old girl named Malak has roots in real life.
House of Colors served as the animation studio.
Client UNICEF Agency 180LA William Gelner, chief creative officer; Stephen Larkin, chief marketing officer; Rafael Rizuto, Eduardo Marques, executive creative officers; Dave Cuccinello, David Povill, creative directors; Natasha Wellesley, director of integrated production; Jason Lau, art and content producerโ; Florian Bodet, Irene Luevano, Bethlehem Herhane, translators. Animation House of Colors, Los Angeles Adhemas Batista, designer/character/storyboards/concept art; Andrรฉ Holzmeister, director and script, CGI, visual direction, character; Jonathan Marshall, character/concept art/storyboards; Ricardo Almeida, Guilherme Neder, animatic; Luiz Abud, project manager; Rodrigo Henrique, render wrangler (Rendering sponsored by RebusFarm GmbH/Reederservice. Editorial Melvin Editorial Dave Groseclose, editor; Brian Scharwath, postproduction manager. Sound Design/Music Hefty Audio Edu Luke, Elisa Gatti, sound design/music
Toolbox: 3D Studio Max, After Effects, Corona Renderer, Zbrush, Rebusfarm)
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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