Malak and the Boat, an animated short for UNICEF from agency 180LA, shows the plight of Syrian refugees, transitioning to live action to show that the tale of a seven-year-old girl named Malak has roots in real life.
House of Colors served as the animation studio.
Client UNICEF Agency 180LA William Gelner, chief creative officer; Stephen Larkin, chief marketing officer; Rafael Rizuto, Eduardo Marques, executive creative officers; Dave Cuccinello, David Povill, creative directors; Natasha Wellesley, director of integrated production; Jason Lau, art and content producer; Florian Bodet, Irene Luevano, Bethlehem Herhane, translators. Animation House of Colors, Los Angeles Adhemas Batista, designer/character/storyboards/concept art; André Holzmeister, director and script, CGI, visual direction, character; Jonathan Marshall, character/concept art/storyboards; Ricardo Almeida, Guilherme Neder, animatic; Luiz Abud, project manager; Rodrigo Henrique, render wrangler (Rendering sponsored by RebusFarm GmbH/Reederservice. Editorial Melvin Editorial Dave Groseclose, editor; Brian Scharwath, postproduction manager. Sound Design/Music Hefty Audio Edu Luke, Elisa Gatti, sound design/music
Toolbox: 3D Studio Max, After Effects, Corona Renderer, Zbrush, Rebusfarm)
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
