Malak and the Boat, an animated short for UNICEF from agency 180LA, shows the plight of Syrian refugees, transitioning to live action to show that the tale of a seven-year-old girl named Malak has roots in real life.
House of Colors served as the animation studio.
Client UNICEF Agency 180LA William Gelner, chief creative officer; Stephen Larkin, chief marketing officer; Rafael Rizuto, Eduardo Marques, executive creative officers; Dave Cuccinello, David Povill, creative directors; Natasha Wellesley, director of integrated production; Jason Lau, art and content producer; Florian Bodet, Irene Luevano, Bethlehem Herhane, translators. Animation House of Colors, Los Angeles Adhemas Batista, designer/character/storyboards/concept art; André Holzmeister, director and script, CGI, visual direction, character; Jonathan Marshall, character/concept art/storyboards; Ricardo Almeida, Guilherme Neder, animatic; Luiz Abud, project manager; Rodrigo Henrique, render wrangler (Rendering sponsored by RebusFarm GmbH/Reederservice. Editorial Melvin Editorial Dave Groseclose, editor; Brian Scharwath, postproduction manager. Sound Design/Music Hefty Audio Edu Luke, Elisa Gatti, sound design/music
Toolbox: 3D Studio Max, After Effects, Corona Renderer, Zbrush, Rebusfarm)
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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