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    The Best Work You May Never See: UNHCR’s “Refugee” Directed By Martin Krejci

    By SHOOTUpdated:No Comments3170 Views

    This spot for UNHCR (the UN Refugee Agency) takes us back to 1988 when a young father and his son in Czechoslovakia risk life and limb aboard a makeshift glider to fly to freedom in Western Europe.

    A parting super reminds viewers in the Czech Republic that “we were the refugees once”–a message that carries relevance today given the refugee crisis which has gripped the world.

    Martin Krejci directed this cinema ad produced by Stink London and Stilking Films Prague for agency Y&R Prague. This spot just began running in Cine Star Cinemas chain across the Czech Republic. Other theaters have already been showing the piece throughout the country. Titled “Refugee,” the public service ad will also be screened at the One World festival in Prague, and aired in 32 other cities across the Czech Republic.

    Credits

    Client UNHCR (The UN Refugee Agency) Agency Y&R Prague Tereza Sverakova, executive creative director; Dora Pruzincova, creative director/copy; Evridiki Kemanes, art director; Tom Tomasek, Jan Seidl, production. Production Stink London/Stilking Films Prague Martin Krejci, director; Jan Velicky, DP; Daniel Bergmann, exec producer; Andrea Chadimova, producer. Editorial Robota  Filip Malasek, editor. Sound Design Barrandov Sound Ivo Heger, sound designer. Music Michal Pelant, composer.

    Media Type:Commercial: Cinema
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Martin KrejciStinkY&R Prague



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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