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    The Best Work You May Never See: UNHCR’s “Refugee” Directed By Martin Krejci

    By SHOOTUpdated:No Comments3180 Views

    This spot for UNHCR (the UN Refugee Agency) takes us back to 1988 when a young father and his son in Czechoslovakia risk life and limb aboard a makeshift glider to fly to freedom in Western Europe.

    A parting super reminds viewers in the Czech Republic that “we were the refugees once”–a message that carries relevance today given the refugee crisis which has gripped the world.

    Martin Krejci directed this cinema ad produced by Stink London and Stilking Films Prague for agency Y&R Prague. This spot just began running in Cine Star Cinemas chain across the Czech Republic. Other theaters have already been showing the piece throughout the country. Titled “Refugee,” the public service ad will also be screened at the One World festival in Prague, and aired in 32 other cities across the Czech Republic.

    Credits

    Client UNHCR (The UN Refugee Agency) Agency Y&R Prague Tereza Sverakova, executive creative director; Dora Pruzincova, creative director/copy; Evridiki Kemanes, art director; Tom Tomasek, Jan Seidl, production. Production Stink London/Stilking Films Prague Martin Krejci, director; Jan Velicky, DP; Daniel Bergmann, exec producer; Andrea Chadimova, producer. Editorial Robota  Filip Malasek, editor. Sound Design Barrandov Sound Ivo Heger, sound designer. Music Michal Pelant, composer.

    Media Type:Commercial: Cinema
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Martin KrejciStinkY&R Prague



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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