This spot for UNHCR (the UN Refugee Agency) takes us back to 1988 when a young father and his son in Czechoslovakia risk life and limb aboard a makeshift glider to fly to freedom in Western Europe.
A parting super reminds viewers in the Czech Republic that “we were the refugees once”–a message that carries relevance today given the refugee crisis which has gripped the world.
Martin Krejci directed this cinema ad produced by Stink London and Stilking Films Prague for agency Y&R Prague. This spot just began running in Cine Star Cinemas chain across the Czech Republic. Other theaters have already been showing the piece throughout the country. Titled “Refugee,” the public service ad will also be screened at the One World festival in Prague, and aired in 32 other cities across the Czech Republic.
Credits
Client UNHCR (The UN Refugee Agency) Agency Y&R Prague Tereza Sverakova, executive creative director; Dora Pruzincova, creative director/copy; Evridiki Kemanes, art director; Tom Tomasek, Jan Seidl, production. Production Stink London/Stilking Films Prague Martin Krejci, director; Jan Velicky, DP; Daniel Bergmann, exec producer; Andrea Chadimova, producer. Editorial Robota Filip Malasek, editor. Sound Design Barrandov Sound Ivo Heger, sound designer. Music Michal Pelant, composer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
