The Big Machine Music City Grand Prix returned to the streets of Nashville in the only IndyCar race that roars over water and a bridge, while blending the biggest names in racing and music in a three-day festival-style event.

This year, ad agency partner Two by Four and strategic partner New Heartland Group, debuted a multi-channel creative campaign which brings the name of the event to life as music merges with racing. Highlights include this dramatic broadcast spot–shot in black and white–featuring the sounds of an IndyCar played on a guitar.

Two by Four’s creative approach focused on the blending of great music and great racing–akin to what the event offers. Of course, the event offers a racing lineup–IndyCars, truck racing, night racing, GT racing, antique car racing. But it also boasts 20+ artists from many different musical genres, on three stages, all this past weekend. The brand broadcast spot accentuates the event name by blending music and racing as guitarists play the sound of an IndyCar shifting through gears, accompanied by a custom music track. With no spoken words, the concept is a blend of both the car racing and music entertainment genres.

Jonathan Singer directed the spot via production company Dear Jon.

Credits

Client Big Machine Music City Grand Prix Agency Two by Four David Stevenson, creative director/copywriter/art director/corporate identity designer; Bill Lindsey, copywriter; Adam Von Ohlen, art director; Annie Tsikretsis, Amanda Dunal, producers; Melissa Urbanec, web designer. Production Company Dear Jon Jonathan Singer, director/exec producer. Editorial Dear Jon Lucy Radtke, editor; Jonathan Sugar, producer. Audio Record, Sound Design & Mix Noise Floor Bryen Hensley

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