In this campy humorous :30 conceived by Minneapolis-based agency Periscope for Trolli candies, we are introduced to an offbeat guy gleefully going about his day while strapped to a T-Rex dinosaur. He makes a supermarket run, goes to work, jogs in the park, and takes a romantic stroll on the beach–the latter alongside his girlfriend who is also attached to a dinosaur. He even pops a Trolli Sour Bite candy into her mouth.
Rodrigo Garcia Saiz of Central Film North directed “Dino Trip” with visual effects from Zoic Studios.
The Zoic team, led by Chris Korn, utilized a stop motion dinosaur to amplify the humor embedded in the awkward trek, starting in Z Brush to create an initial design and then crafting a stop motion armature based on those templates. Next, they pieced the armature together and built the sculpture on top of it, filled their mold with foam latex, and painted the final model. For animation, seasoned stop motion animator Kim Blanchette utilized stop motion animation software Dragonframe to create the desired aesthetic.
An early passion for stop motion animation spurred by King Kong combined with a background in makeup effects and prosthetics made Korn a fitting designer for this project. He notes, “It’s a really great change of pace to get out of the computer and physically create something with your hands and then animate it to come to life even further. Each step of the process was surprising and an enjoyable challenge.”
CreditsClient Trolli Visual Effects/Animation Zoic Studios, Culver City, Calif. Chris Jones, VFX executive creative director; Matt Thunell, VFX exec producer; Ian Unterreiner, VFX exec producer/head of production; Nick Vassil, VFX producer; Yurika Mori, VFX coordinator; Ryan McDougal, VFX supervisor; Nadar Husseini, VFX art director; Giovanni Bucci, Derrick Ligas, Aziz Dosmetov, Brian Scott, Jessica Amzoll, compositors; Chris Korn, dino puppet design & fabrication/dino stop motion animator; Kim Blanchette, dino stop motion animator; Toby Brockhurst, Wes Waldron, Rob Winfield, Flame artists. (Toolbox: After Effects, Maya, Flame, miniature dinosaur models) Agency Periscope, Minneapolis Rob Peichel, creative director; John Sullivan, copywriter; Justin Davis, Jen Neis, art directors; Kelly Farley, producer. Production Central Films North Rodrigo Garcia Saiz, director; Beto Casillas, DP; John Barreiro, exec producer/producer. Postproduction The Whitehouse Brian Gannon, editor; Frank Sigwarth, assistant editor; Caitlin Morris, post producer; Kristin Banstetter, executive post producer. Music Echo Boys Sara Davidson, producer; Tom Lecher, Alex Berglund, composers; Chris Bartle, mixer.
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More