A test drive of a boat turns out to be more like a high-speed demolition derby-style stockcar race as a truck hauls the boat over dirt roads before it careens into a car and finally settles into a lake. The test driver is impressed, saying “I’ll take it.”
Credits
Agency: The Republik, Durham, N.C. David Smith, creative director/copywrtier; David Avis, art director; Robert Shaw West, producer. Production Company: Mad Fish Films Wayne Gibson, director; Barry Landon, executive producer; Bunt Young, DP. Editorial: Greybox Creative Editorial Scott Witthaus, editor Postproduction: Thoughtstream Media Woody Shaerman, colorist Audio: RainMaker Studios Mike O๏ฟฝConnor, engineer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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