While shopping at Monoprix can be a pleasure, carrying groceries that are bought there all the way home is not. Titled “The Worst Song in the World,” this spot directed by the Traktor collective via Stink for Paris agency Rosapark showcases the advantages of having one’s hands free–in this case free of carrying groceries as Monoprix introduces a new customized delivery service.
We see a woman wearing headphones having to endure “The Worst Song in the World.” We see the band performing the song, which is an unwelcomed invasion of the senses. So why not turn off the noise? The camera reveals her hands are tied up carrying huge grocery bags so she has to listen to the song all the way through. Clearly, having your hands free changes everything. Better avail yourself of French grocery store Monoprix’s delivery option.
Credits
Client Monoprix Agency Rosapark Gilles Fichteberg, Jean-François Sacco, creative directors; Helene Boudin, copywriter; Thomas Laurent, TV producer; Quentin Labat, associate director; Sacha Lacroix, strategic planning manager; Alexandre Ribichesu, Sarah Herbain, strategic planning; Jeanne Neuschwander, head of digital strategies. Production Stink Traktor, director; Nico Poulsson, DP; Marine Garnier, producer; Guillaume Richard, production direction. Postproduction Firm Toby Ridgway, post producer. Editorial Yan Malcor, editor. Audio Post Schmooze Music Simon Davis, musical composition
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
