Kief Davidson, nominated for a Short Subject Documentary Oscar in 2013 for Open Heart, directed this docu short, Saving Sight, which explores how Toyota’s operational production system has helped Harbor-UCLA hospital in Torrance, Calif., become more efficient, enabling under-served patients to gain treatment in a timely manner. Prior to implementing the Toyota system, patients in the eye clinic were going blind waiting for medical services.
We see the improvement through the failing eyes of Liseth, a diabetic patient hoping to fully regain her sight.
Sloane Klevin of Union Editorial edited Saving Sight.
CreditsClient Toyota Agency 360i & Cinelan, New York Production Urban Landscapes, Inc. Kief Davidson, director; Danny Ruhlmann, Guy Mossman, DPs; Gonul Aldogan, producer. Editorial Union Editorial, NY Sloane Klevin, editor; Caryn MacLean, editorial exec producer. Post Arnold Ramm, colorist Post/VFX 3D Filmland, Los Angeles. Music/Sound Fall On Your Sword, Brooklyn, NY Will Bates, composer; Lucy Alper, producer; Gisela Fulla-Silvestre, sound designer/mixer
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More