Kief Davidson, nominated for a Short Subject Documentary Oscar in 2013 for Open Heart, directed this docu short, Saving Sight, which explores how Toyota’s operational production system has helped Harbor-UCLA hospital in Torrance, Calif., become more efficient, enabling under-served patients to gain treatment in a timely manner. Prior to implementing the Toyota system, patients in the eye clinic were going blind waiting for medical services.
We see the improvement through the failing eyes of Liseth, a diabetic patient hoping to fully regain her sight.
Sloane Klevin of Union Editorial edited Saving Sight.
Credits
Client Toyota Agency 360i & Cinelan, New York Production Urban Landscapes, Inc. Kief Davidson, director; Danny Ruhlmann, Guy Mossman, DPs; Gonul Aldogan, producer. Editorial Union Editorial, NY Sloane Klevin, editor; Caryn MacLean, editorial exec producer. Post Arnold Ramm, colorist Post/VFX 3D Filmland, Los Angeles. Music/Sound Fall On Your Sword, Brooklyn, NY Will Bates, composer; Lucy Alper, producer; Gisela Fulla-Silvestre, sound designer/mixer
Directed by Steve Rogers via Biscuit Filmworks for agency VCCP London, this spot titled “Memory” opens with a daughter visiting her father at his home, a bar of Cadbury Wholenut chocolate in hand. Her father, living with dementia, smiles at the sight of the chocolate, recognizing it as a gift his daughter has bought him since she was a child. In this moment, he doesn’t recognize her as his daughter. Instead, he begins to tell her how this ritual gifting always makes his wife laugh because, as he proudly reveals, he’s always hated nuts.
The daughter can’t help but laugh, touched by the idea that her father has kept this secret for so long. As he looks at her earnestly, he asks her not to tell his “daughter”--meaning her--about the secret, because “it makes her so happy.” The daughter responds softly. “It does.” She recognizes the quiet generosity of her father’s long-held secret, something he’s kept hidden from her all these years, despite not always remembering who she is.
Cadbury is committed to telling inclusive stories rooted in human truths that are representative of the U.K. To ensure the story’s accurate portrayal of people living with dementia, Cadbury consulted with specialists throughout the development of the film.
Cadbury has extended its partnership with Alzheimer’s Research UK, the UK’s leading dementia research charity, into 2025. The two organizations first joined together in 2024 to celebrate the role of Cadbury in the nation’s shared memories and to support the charity’s mission for a cure for dementia.
“Memory” was brought to life with the help of VCCP’s global content production studio Girl&Bear. The film will run across the U.K. throughout 2025, appearing on TV, VOD,... Read More
