TK Maxx and Wieden+Kennedy London launch their Xmas campaign with this spot, “Festive Farm,” directed by Ulf Johansson of Smith and Jones Films.
TK Maxx takes us to the farm, where things have gotten fashionable, fun, feathery and furry. As the iconic intro of Eve and Gwen Stefani’s “Let Me Blow Ya Mind” begins to play, we see a series of animals catwalking through the snow, clad in stylish new Christmas gifts.
First out the barn doors into the snowy scene is a turtle neck-clad alpaca busking a crossbody bag, swiftly followed by a pair of ducks rocking Harry Styles-inspired pearls, an elegant silk scarf and suave pink bow tie. Bringing up the rear is an irresistibly cute hedgehog scurrying out into the cold in a cozy pink cashmere woolly hat, and, to the delight of many, the iconic “lil’ goat” makes its return from the 2020 TK Maxx Christmas campaign, joining the stylish winter parade.
The “Spoil all your loved ones for less” ad closes with our alpaca, smelling a divine designer candle.
“Festive Farm” is running in the U.K., Ireland, Germany, Poland, the Netherlands and Austria.
Credits
Client TK Maxx Agency W+K London Freddy Taylor, Philippa Beaumont, creative directors; Charlie Hood, Liam Abraham, creatives; Ana Balarin, Hermeti Balarin, chief creative officers; Dan Hill, chief strategy officer; Chloe Bradley, TV producer; Alex Thursby-Pelham, design director; Dave Brodie, studio. Production Smith & Jones Ulf Johansson, director; James Sharpe, 1st AD; Andrzej Sekula, DP; Steve Smithwick, production designer; Philippa Smith, exec producer; Mike Carr, production manager; Rachel Davis, wardrobe stylist. Editorial Whitehouse Post Russell Icke, editor; Ella Sedgwick, head of production. Postproduction The Mill Carsten Keller, post executive creative director; Louise Unwin, exec producer; Chloe Ensor, post producer. Kiril Mirkov, CG VFX supervisor; Edward Taylor, 2D VFX supervisor; Clementine Supiot, ahnimation lead; Maximilian Mallmann, rigging supervisor; Margaux Huneau, Marion Strunck, David Mayhew, Jorge Montiel, Dimitri Allonneau, Elia Goettlicher, Emre Sumer, Fredrik Macleod, Giacomo Cavalletti, Jean Grandgirard, Judit Lopez, Luca Maccarelli, Mathilde LeGloahec, Vincent Ullman, CG artists; Ruslan Borysov, Anthony Jarvis Davide Metti, Rafael Vormittag, Vanessa Duquesnay, Saba Veerasekaran, 2D artists. Color The Mill NY Elodie Ichter, colorist; Alex Lubrano, color exec producer; Colleen Valentino, color producer; Joni Brandenburg, Sam Ommen, Amonnie Nicolas, Caitlin Donaldson, Rory Leighton, Kennedy Dawson, color assists. Postproduction The Mill Bangalore Vikram Salvi, producer; Nividita Dakua, production coordinator; Vivek Tekale, DFX supervisor; Manoj Palan, Kunal Bendke, Yogesh Ahire, Noushad Kallingal, Asif Ansari, Elangovan Ganeshan, Sagar Rana, Preksha Kumar, Biswajit Tarafder, Sukanta Chakraborty, Uday Kiran, Gowri Velusamy, leads; Thirumoorthi Sivakumar, Vivek Mayanglambam, Prakhar Kulshreshtha, Ritika Das, Rakshith U, Aman Kumar Mayur, Akhil Panicker, Animesh Gogoi, asset artists; Shanmugavel V, Mohan Rao, Jyothika S, Paresh Kumar Swain, Kanta Singha, Anuboju Avinash, Abhimanyu Singh Tanwar, DMP artists; Ashutosh Shivdas, Gleaces Juvilian, Sooraj A S, Jayasri S, Divyansh Ashok Gupta, FX artists; Badireddy Sri Charan, Raman Bhatia, animation artists; Karthikkeyan M D, Vishal Dadwal, comp artists; Kundan Sahu, Prasad Thorve, Ashish Pilaji Gajbhiye, Vishvajeet Kocharekar, Ketan Khairnar, Appu Gowda, Shaik Ravoof Basha, Sandeep Mishra, Anita Khandare, Karan Sharma, Sandeep Vijayrao Dahekar Kumar Ranvir Sinha, Laxman Janardhan Pawar, Kamatham Pavan, Anil Kumar, Vallabhapuram Pavan Teja, Aakansha Yadav, Akshay Suresh Savardekar, Ashish Bhanage, Baljinder Singh, Chetan Shelar, Praneet Vivek Borkar, Sukhwinder Singh, Suraj Vilas More, Vijay Mishra, Vorsu Mahesh, Kanak Kumar, Sangram Londhe, Ankit Panwar Avaneetharan Karuppasamy, Vishal Shirsat, Abhishek Popat Pise, Jampani Amarendra, Kiran Auti, Bineesh T P, Vurukuti Siva Sarweswar, Sayed Hussain, Ram Kumar Sharma, RPM artists. Sound 750mph Olivia Ray, sound producer; Sam Ashwell, Giselle Hall, sound engineers. Music Curation Music Sunny Kapoor, music supervisor/producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
