The latest installment in adam&eveDDB, London’s campaign for Halifax Bank stars Lady Penelope and her long suffering butler, Parker–puppet characters from the Thunderbirds stop motion animation series.
Chauffeuring Lady Penelope about in her limousine, Parker asks if he can make a quick stop at a Halifax branch. He goes into the branch with a letter and is amazed to discover he has won the top prize of £500,000 in the Halifax Savers Prize Draw Superdraw.
When asked by a bank employee what he’ll spend the money on, Parker thinks hard. Then we see him on a beach, cocktail in hand, while his boss Lady Penelope, is back at the mansion ringing the bell for attention with him nowhere to be seen!
The :40 is airing on British television.
Dom&Nic of Outsider directed, with puppetry from Century 21 Films and VFX/design provided by The Mill.
Credits
Client Halifax Agency adam&eveDDB, London Richard Brim, chief creative officer; Ben Tollett, group executive creative director; Catherine Cullen, TV producer; Jonathan John, copywriter; David Mackersey, art director; David Golding, chief strategy officer. Production Outsider Dom&Nic, directors; John Madsen, producer; Steve Elgar, production manager; Alex Barber, DP; Stephen La Riviere, Thunderbirds consultant Puppetry Century 21 Films LTD Andrew T. Smith, Geraldine Donaldson, Richard Gregory, Elliot Pavelin, Toby Chamberlain, Hilton Fitzsimmons, puppeteers. Editorial Final Cut Struan Clay, editor; Frankie Elster, producer. VFX & Design The Mill Alex Fitzgerald, exec producer; Kirsty Ratcliffe, producer; Neil Davies, shoot supervisor/executive creative director; Fergal Hendrick, 2D lead artist; Jonathan Wood, shoot supervisor/3D lead artist; Alex Hammond, 3D lead artist; John Thornton, Gavin Marler, Nick Sze, Federico Ghetta, Zoe Cosh, James MacLachlan, Olivia O’Neil, Jose Caballero, Greg Spencer, Rebecca Clay, Adam Maynard, George Rockliffe, David Wishart, Richard Payne, Dan Adams, Gary Driver, Georgina Ford, Richard De Carteret, Sal Wilson, 2D artists; Ashley Tilley, Giacomo Cavalletti, Sergio Xisto, Hitesh Patel, Peter Agg, Will Burdett, Matthew Kavanagh, Jasmine Ghoreishi, Tom Hales, Alberto Lara, Alain Thay, Adam Droy, Finlay Crowther, Arnau Gilabert, Joshua Barlow, Roberto Costas Fernandez, Andrew Bartholomew, 3D artists; Rainer Stolle, German Casado, Jiyoung Lee, matte painting; Aurelien Ronceray, art department. Color The Mill David “Luddy” Ludlam, colorist; Thomas Mangham, Brendan Buckingham, color assist. Audio 750mph Sam Ashwell, engineer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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