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    The Best Work You May Never See: The&Partnership Fashions A Stylish Argos Furniture Spot Directed By Traktor

    By SHOOTUpdated:No Comments2394 Views

    Directed by Traktor via Stink Films, this commercial for Argos from agency The&Partnership London captures moments where everyday life is ambushed by striking individuals donned in spectacular outfits that are surprisingly made out of cushions, rugs, lampshades, chairs, plates and even deck chairs. They stride down hallways, explode out of wardrobes and cause chaos in perfectly manicured gardens, underscoring that retailer Argos spring/summer home and furniture collection is “so stylish you can wear it.”

    Yan Elliott, joint ECD with Micky Tudor at The&Partnership London ,said “People don’t know just how stylish Argos homewares are… They will now! By tapping into the fashion world we hope this campaign will turn heads like a model standing in your living room, with a lampshade on her head.”

    Argos “So Stylish You Can Wear It” debuted this week in the UK on ITV during the commercial break of the new crime thriller, The Bay.

    Credits

    Client Argos Agency The&Partnership London Sarah Golding, CEO; Yan Elliott, Micky Tudor, executive creative directors; Danny Hunt, creative director; Alice Burton, Carl Storey, creatives; Andy Roberts, executive producer; Hannah Greene, producer. Production Stink Films Traktor (Patrik von Krusenstjerna), director; Nick Landon, producer; Franz Lustig, DP; Nick Foley Oates, production designer; Verity Hawkes, costume designer. Editorial Final Cut Ed Cheeseman, editor. Audio Post Grand Central Munzie Thind, sound engineer. VFX/Postproduction MPC Phil Whalley, producer; Bevis Jones, VFX supervisor; Jean-Clement Soret, colorist

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Stink FilmsThe&PartnershipTraktor



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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