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    The Best Work You May Never See: The&Partnership Fashions A Stylish Argos Furniture Spot Directed By Traktor

    By SHOOTUpdated:No Comments2414 Views

    Directed by Traktor via Stink Films, this commercial for Argos from agency The&Partnership London captures moments where everyday life is ambushed by striking individuals donned in spectacular outfits that are surprisingly made out of cushions, rugs, lampshades, chairs, plates and even deck chairs. They stride down hallways, explode out of wardrobes and cause chaos in perfectly manicured gardens, underscoring that retailer Argos spring/summer home and furniture collection is “so stylish you can wear it.”

    Yan Elliott, joint ECD with Micky Tudor at The&Partnership London ,said “People don’t know just how stylish Argos homewares are… They will now! By tapping into the fashion world we hope this campaign will turn heads like a model standing in your living room, with a lampshade on her head.”

    Argos “So Stylish You Can Wear It” debuted this week in the UK on ITV during the commercial break of the new crime thriller, The Bay.

    Credits

    Client Argos Agency The&Partnership London Sarah Golding, CEO; Yan Elliott, Micky Tudor, executive creative directors; Danny Hunt, creative director; Alice Burton, Carl Storey, creatives; Andy Roberts, executive producer; Hannah Greene, producer. Production Stink Films Traktor (Patrik von Krusenstjerna), director; Nick Landon, producer; Franz Lustig, DP; Nick Foley Oates, production designer; Verity Hawkes, costume designer. Editorial Final Cut Ed Cheeseman, editor. Audio Post Grand Central Munzie Thind, sound engineer. VFX/Postproduction MPC Phil Whalley, producer; Bevis Jones, VFX supervisor; Jean-Clement Soret, colorist

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Stink FilmsThe&PartnershipTraktor



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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