Titled “Not A Dream,” this spec spot from the Freise Brothers (Adam and Nathan) thrusts us into a surreal dark, dreary world of oil derricks and gasoline which is disrupted by a visitor–an electric-powered Tesla automobile. As the Tesla motors past, we hear the words of the famed late inventor Nikola Tesla (voiceover by Jonathan David Dixon) who envisions a world of alternative energy and extols the liberating potential of electricity.
The Tesla makes its way from a land of oil to the more colorful, clean environ of a path dotted with power-generating windmills. This ode to innovation was written and directed by the Freise Brothers who were included in SHOOT’s 2015 New Directors Showcase and are currently looking to secure a production company affiliation. The Freise Brothers on a shoestring budget handled all elements in the spot, including editing, audio and visual effects.
CreditsProduction/Creative Freise Brothers, directors, story, VFX, cinematography, edit, sound; Christian Evans, cinematographer. Music Diana by ‘Sonic Architect’ Tony Anderson Performers Giles Ashford, S. Hong; Jonathan David Dixon, voiceover for Nikola Tesla narration.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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