When we have lost a loved one, we often save memories of the person, it can be anything from photographs to old letters and voice messages on an answering machine. These memories can provide comfort and experts say they can even have a positive impact on coping with grief. However, a digital memory runs the risk of being lost, and therefore the telecommunications company Telenor Sweden has made it possible to save voice messages forever with the free service Missed Calls NORD DDB has developed the service and created the campaign.
Missed Calls is a web app where Telenor customers register with their phone number. After two-step verification, users can download their voice messages as sound files to either mobile or desktop.
The idea for the service emerged when Josephine Wallin Ankarstrand, creative director at NORD DDB Stockholm, lost a voice message her stepdad left on her voicemail shortly before he passed away. She then suggested to Telenor that there should be a service which could save voicemails forever.
When Telenor and NORD DDB researched the subject further, more testified that they in various ways had tried to ensure their voicemails would not disappear. One person carried around an old phone to keep access to a voicemail from her mother. Another hadn’t updated her phone in five years in fear that a voicemail from her daughter would be lost, something that would feel like losing her all over again.
“It’s from my mum. She passed away almost 12 years ago. It’s a constant reminder that she is still there, even though she has passed away. And in times when I feel very far away from her, it helps me feel a little bit closer. Whenever I hear it, I get to hear her voice and that is a huge gift for me, said one person about a saved voicemail from his mother and which he has approved for Telenor to include in the campaign. His story is reflected in this film directed by Natanael Ericsson via production company New Land.
CreditsClient Telenor Sweden Agency NORD DDB Production Company New Land Natanael Ericsson, director; Niklas Johansson, DP, Sophie Tamm Christensen, exec producer; Victor Jorneryd, producer; Anna Lu, set designer; Liselotte Bramstang, stylist. Editorial Martin Zaar, editor. Color Grade Julien Alary, colorist. Audio Elinor Nilsson, sound
The Best Work You May Never See: United Sense of America, Directing Duo rubberband. Hunt Down Assault Weapons In āThe Fawnā
This PSA titled āThe Fawnā is from United Sense of America, a bipartisan coalition whose mission is to turn common sense and common ground into public policy. āThe Fawnā was concepted and created by production company SMUGGLER in partnership with New York-based agency American Haiku and Austin-based agency Preacher. Written by American Haiku ECD Thom Glover and directed by the SMUGGLER duo rubberband., the film was designed as a common sense rallying cry aimed at the hunting community, questioning the need for assault weapons--in hunting and beyond that in our society generally. In light of the recent tragic high school shooting in Georgia, this message takes on a poignant urgency and underscores the need to craft progressive reform policy. The film, painful and seemingly unavoidable, forces the viewer to imagine someone elseās finger on the trigger and something else as its target. A voiceover initially seems to be talking about a fawn who is in plain view. But instead the VO turns out to be referring to the weapon which will claim the animalās life. While the scene itself is graphic, the messaging is matter of fact. United Sense of America contends there simply is no defensible reason or excuse for assault weapons being necessary for sports hunting--and certainly not in mainstream society which includes our childrenās schools. Glover said, āEvery line in the film came from online discussions and conversations. Hunters are no different from the rest of us; the way people buy assault weapons is the same as the way they buy a refrigerator. We have to find a way to challenge this situation that doesnāt paint all gun owners as monsters, because theyāre not.ā [video width="1920" height="1080"... Read More