Andreas Nilsson directed this spot for Deutsche Telekom via production company Czar Film Berlin out of ad agencies adam&eve Berlin and DDB Hamburg. (Nilsson is repped in the U.S. and U.K. by Biscuit Filmworks.)
The 30-second commercial–titled “No fiber. No football.”–ties into Telekom’s sponsorship of the UEFA EURO 2024 football tournament, serving as an official partner providing telecommunication services via fiber optics. Without fiber, there would indeed be no football fever in June and July (UEFA EURO 2024 runs from June 14-July 14) as Telekom ensures the networking of the 10 host cities, the training and team quarters as well as official fan zones. Additionally, all 10 stadiums will be connected to UEFA’s International Broadcasting Center (IBC) in Leipzig. The TV images of the matches will be broadcast to the world from there.
The spot shows the contrasts between a world with and without both fiber and football. For example cheering people watching the tournament together on screens in public squares and pubs–thanks to Telekom’s fiber optic supply to the venues. In contrast, there are deserted squares and pubs: a scenario that underlines the message “No fiber. No football.”
CreditsClient Deutsche Telekom Agency adam&eve Berlin Fabian Frauenderka, Christian Lotz, creative directors; Jens Pfau, chief creative officer; Philipp Schwartz, chief strategy officer. Agency DDB Hamburg Meike van Meegen, head of TV. Production CZAR Film Berlin Andreas Nilsson, director; Lasse Frank, DP. Editorial Toni Froschhammer, editor. Color Grade Sam Gilling, colorist. Sound Design rekorder studios
The Best Work You May Never See: United Sense of America, Directing Duo rubberband. Hunt Down Assault Weapons In “The Fawn”
This PSA titled “The Fawn” is from United Sense of America, a bipartisan coalition whose mission is to turn common sense and common ground into public policy. “The Fawn” was concepted and created by production company SMUGGLER in partnership with New York-based agency American Haiku and Austin-based agency Preacher. Written by American Haiku ECD Thom Glover and directed by the SMUGGLER duo rubberband., the film was designed as a common sense rallying cry aimed at the hunting community, questioning the need for assault weapons--in hunting and beyond that in our society generally. In light of the recent tragic high school shooting in Georgia, this message takes on a poignant urgency and underscores the need to craft progressive reform policy. The film, painful and seemingly unavoidable, forces the viewer to imagine someone else’s finger on the trigger and something else as its target. A voiceover initially seems to be talking about a fawn who is in plain view. But instead the VO turns out to be referring to the weapon which will claim the animal’s life. While the scene itself is graphic, the messaging is matter of fact. United Sense of America contends there simply is no defensible reason or excuse for assault weapons being necessary for sports hunting--and certainly not in mainstream society which includes our children’s schools. Glover said, “Every line in the film came from online discussions and conversations. Hunters are no different from the rest of us; the way people buy assault weapons is the same as the way they buy a refrigerator. We have to find a way to challenge this situation that doesn’t paint all gun owners as monsters, because they’re not.” [video width="1920" height="1080"... Read More