This short film directed by Nicolas Galoux for TBWA/Paris (and produced by TBWAELSE) introduces us to a burn victim who enjoys going to the movies. But he is in the theater only when the lights are off, meaning he arrives late and leaves early. Thus he never sees how the movie ends. For him the silver lining is that he’s never disappointed by the ending of a movie because he simply imagines the ending the way he would like things to turn out.
Most importantly, at least for the time he’s in a darkened theater, he can laugh with other people and feel part of a community–never having to fear being seen and judged by the scars on his face.
This profile of a burn victim is brought to us by The Burns and Smiles Association, founded by Laurent Gaudens, himself severely burnt at the age of 4. Burns and Smiles aims to help burn victims recreate social connections.
This short is designed to raise public awareness of burn victims, and support for The Burns and Smiles Association.
Credits
Client The Burns and Smiles Association Agency TBWAParis Luc Bourgery, Natacha Chevallier, agency supervisors; Benjamin Marchal, Faustin Claverie, executive creative directors; Lena Monceau, Julia Deshayes, conception/artistic direction. Production Nicolas Galoux; Fabien Peborde, DP; Sonia Cascino, casting director. Production TBWAELSE Maxime Boiron, CEO; Jennifer Bauche, producer; Teva Francois, Lea Gosselin, production coordinators. Postproduction TBWAELSE Anne-Claire Girard, postproduction; Gregory Lefevre, retoucher; Arthur Paux, color grading; Benjamin Piton, technical manager; Bastien Malmanche, graphics; Jean-Christophe Spadaccini, Katy Jones, Laetitia Quillery, SFX makeup; Nadia Chmilewsky, styling. Sound Production TBWAELSE Olivier Lefebvre, head of sound and music; Fanny Mithois, sound director; Max Labarthe, audio engineer. Music Rights Barthélémy Ponsot Music Pierre Lefeuvre (SAYCET)
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
