This short film directed by Nicolas Galoux for TBWA/Paris (and produced by TBWAELSE) introduces us to a burn victim who enjoys going to the movies. But he is in the theater only when the lights are off, meaning he arrives late and leaves early. Thus he never sees how the movie ends. For him the silver lining is that he’s never disappointed by the ending of a movie because he simply imagines the ending the way he would like things to turn out.
Most importantly, at least for the time he’s in a darkened theater, he can laugh with other people and feel part of a community–never having to fear being seen and judged by the scars on his face.
This profile of a burn victim is brought to us by The Burns and Smiles Association, founded by Laurent Gaudens, himself severely burnt at the age of 4. Burns and Smiles aims to help burn victims recreate social connections.
This short is designed to raise public awareness of burn victims, and support for The Burns and Smiles Association.
Credits
Client The Burns and Smiles Association Agency TBWAParis Luc Bourgery, Natacha Chevallier, agency supervisors; Benjamin Marchal, Faustin Claverie, executive creative directors; Lena Monceau, Julia Deshayes, conception/artistic direction. Production Nicolas Galoux; Fabien Peborde, DP; Sonia Cascino, casting director. Production TBWAELSE Maxime Boiron, CEO; Jennifer Bauche, producer; Teva Francois, Lea Gosselin, production coordinators. Postproduction TBWAELSE Anne-Claire Girard, postproduction; Gregory Lefevre, retoucher; Arthur Paux, color grading; Benjamin Piton, technical manager; Bastien Malmanche, graphics; Jean-Christophe Spadaccini, Katy Jones, Laetitia Quillery, SFX makeup; Nadia Chmilewsky, styling. Sound Production TBWAELSE Olivier Lefebvre, head of sound and music; Fanny Mithois, sound director; Max Labarthe, audio engineer. Music Rights Barthélémy Ponsot Music Pierre Lefeuvre (SAYCET)
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
