Each year, there are 400,000 burn victims in France, of whom 10,000 are considered by medicine as severe. Once out of a health care pathway often long and painful, burn victims must face the gaze of others and an outside world who is easily reluctant to help them get back to the normal course of their lives. Their condition, widely misunderstood, further reinforces their sense of isolation.
To change our way of looking at burn victims is the aim of this new TBWAParis campaign, fruit of a lasting collaboration with the association Burns and Smiles. Through “Matheo,” a film directed by Bertrand Degove and Fabrice Gobert via production house Wanda, teenagers are featured in a story…of teenagers. Can a teen with severe burns live a “normal” life?
Credits
Client Burns and Smiles Agency TBWAParis Benjamin Marchal, Faustin Claverie, executive creative directors; Lena Monceau, Julia Deshayes, conception/art direction; Maxime Boiron, head of TV; Lorraine Poincignon, TV producer. Production Wanda, Paris Bertrand Degove, Fabrice Gobert, directors; Antoine Bagot, producer; Jacques Girault, head operator; Micka Arasco, SFX makeup. Postproduction Wanda, Paris Olivier Glandais, head of postproduction; Cecile Dessertine, editor; Frank Voiturier, calibrator. Sound Production TBWAElse Olivier Lefebvre, head of music and sound; Fanny Mithois, sound director; Vendome UHL, Matthieu Seignez, Max Labarthe, sound engineers; Marion Le Guluche, music rights. Music “The Only Living Boy in New York”
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
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