Each year, there are 400,000 burn victims in France, of whom 10,000 are considered by medicine as severe. Once out of a health care pathway often long and painful, burn victims must face the gaze of others and an outside world who is easily reluctant to help them get back to the normal course of their lives. Their condition, widely misunderstood, further reinforces their sense of isolation.
To change our way of looking at burn victims is the aim of this new TBWAParis campaign, fruit of a lasting collaboration with the association Burns and Smiles. Through “Matheo,” a film directed by Bertrand Degove and Fabrice Gobert via production house Wanda, teenagers are featured in a story…of teenagers. Can a teen with severe burns live a “normal” life?
Credits
Client Burns and Smiles Agency TBWAParis Benjamin Marchal, Faustin Claverie, executive creative directors; Lena Monceau, Julia Deshayes, conception/art direction; Maxime Boiron, head of TV; Lorraine Poincignon, TV producer. Production Wanda, Paris Bertrand Degove, Fabrice Gobert, directors; Antoine Bagot, producer; Jacques Girault, head operator; Micka Arasco, SFX makeup. Postproduction Wanda, Paris Olivier Glandais, head of postproduction; Cecile Dessertine, editor; Frank Voiturier, calibrator. Sound Production TBWAElse Olivier Lefebvre, head of music and sound; Fanny Mithois, sound director; Vendome UHL, Matthieu Seignez, Max Labarthe, sound engineers; Marion Le Guluche, music rights. Music “The Only Living Boy in New York”
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
