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    The Best Work You May Never See: TBWAParis, Director Adam Berg Put Childhood In A Box For McDonald’s Happy Meals

    By SHOOTUpdated:No Comments3582 Views

    McDonald’s unveils a new Happy Meal movie, created by TBWAParis: a tender look at children and their special relationship with the iconic red box.

    In this piece, this box has become the little boy’s best friend. An object that never leaves his side, one that is very much part of his daily life. He collects little bits and pieces from his world to put in his box: a soap bubble, scents, laughter, a pebble… So many keepsakes meticulously chosen and carefully kept in his red box. The ending will show us that these keepsakes were collected for the sole purpose of being shared, in order to get much closer to the ones we love.

    Adam Berg directed “Childhood is Inside,” which was produced by Smuggler/Excuse My French. The film is being shown on TV, online and in movie theaters.

    Credits

    Client McDonald’s Agency TBWAParis Benjamin Marchal, Faustin Claverie, executive creative directors; Lucie Vallotton, art director; Vincent Cusenier, copywriter; Maxime Boiron, head of TV; Elisabeth Boitte, TV producer. Production Excuse My French/Smuggler Adam Berg, director; Jereome Rucki, Constance Guillou, producers. Postproduction Elise Gamboa Sound Production TBWAELSE Olivier Lefebvre, head of music & sound; Fanny Mithois, sound producer; Ferdinand Huet, Thomas Jacquet, music art directors; Eliot Just, Vendome Uhl, sound engineers. Music Title: “Lost in the Light” Performer: Bahamas; Afie Salomon Jurvanen, songwriter. Downtown Music UK Ltd, publisher; Universal Music, producer.

    Genre:Family
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Adam BergSmugglerTBWAParis



    House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service

    Monday, January 27, 2025

    At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More

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