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    The Best Work You May Never See: Sweetshop Director Mark Albiston, FCB NZ, Blockhead VFX Listen To Inner-Meerkats For WorkSafe

    By SHOOTUpdated:No Comments3000 Views

    Safety used to just be about following the rules. The problem is you can’t write a rule for everything. Instead, WorkSafe wants New Zealand’s workers to be more proactive–to look for the signs of danger and, when they sense something could go wrong, to step in and prevent it. In order to educate and empower workers to adopt this new form of safety, FCB New Zealand came up with a wild new campaign, the centerpiece of which is this hero TV commercial.

    Directed by Mark Albiston of Sweetshop with character creation and effects from Blockhead VFX, the spot encourages people at the workplace to listen to their inner-meerkats. Safety just got furry.

    WorkSafe is a New Zealand government agency charged with lifting safety performance across all business types in order to ensure New Zealanders return home healthy and safe.

    Credits

    Client WorkSafe Agency FCB New Zealand David Shirley, Melina Fiolitakis, creatives. Production Sweetshop Mark Albiston, director; Ben Dailey, exec producer; Larisa Tiffin, producer; Marty Williams, DP. Editorial Luke Haigh, offline editor. Character Design, Animation & VFX Blockhead VFX, Auckland, NZ Blockhead, character design, animation & VFX; Stefan Coory, Nigel Mortimer, creative directors/partners (Toolbox: Flame, Nuke, Yeti, Maya) Music & Sound Design Cam Ballantyne

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Blockhead VFXFCB New ZealandMark AlbistonSweetshop



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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