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    The Best Work You May Never See: Sweetshop Director Mark Albiston, FCB NZ, Blockhead VFX Listen To Inner-Meerkats For WorkSafe

    By SHOOTUpdated:No Comments3038 Views

    Safety used to just be about following the rules. The problem is you can’t write a rule for everything. Instead, WorkSafe wants New Zealand’s workers to be more proactive–to look for the signs of danger and, when they sense something could go wrong, to step in and prevent it. In order to educate and empower workers to adopt this new form of safety, FCB New Zealand came up with a wild new campaign, the centerpiece of which is this hero TV commercial.

    Directed by Mark Albiston of Sweetshop with character creation and effects from Blockhead VFX, the spot encourages people at the workplace to listen to their inner-meerkats. Safety just got furry.

    WorkSafe is a New Zealand government agency charged with lifting safety performance across all business types in order to ensure New Zealanders return home healthy and safe.

    Credits

    Client WorkSafe Agency FCB New Zealand David Shirley, Melina Fiolitakis, creatives. Production Sweetshop Mark Albiston, director; Ben Dailey, exec producer; Larisa Tiffin, producer; Marty Williams, DP. Editorial Luke Haigh, offline editor. Character Design, Animation & VFX Blockhead VFX, Auckland, NZ Blockhead, character design, animation & VFX; Stefan Coory, Nigel Mortimer, creative directors/partners (Toolbox: Flame, Nuke, Yeti, Maya) Music & Sound Design Cam Ballantyne

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Blockhead VFXFCB New ZealandMark AlbistonSweetshop



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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