A trunk monkey pops out from the car trunk to deliver CPR to an unconscious driver whose car crashed into a tree. This tongue-in-cheek, monkey-to-the-rescue option is only offered in vehicles sold at Portland dealer Suburban Auto Group.
Agency: R/West, Portland, Ore. Sean Blixseth, creative director; Todd Munn, associate creative director; Robert Fortney, copywriter; Cassandra Brown, producer. Production Company: Zoo Jeff Gordon, director; Jan Wieringa, executive producer; Bob Sexton, producer; Rich Schaefer, DP. Editorial: Mission Control, Portland Slater Dixon, editor Postproduction: Downstream, Portland Jim Barrett, colorist Audio: Digital One Guy Baker, engineer/sound designer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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