There is no existing racing course that could adequately demonstrate the WRX STI’s instantaneous reaction time, high speed cornering, and remarkable handling–so DDB Canada decided to go another route.
This campaign shows the WRX STI in a precision-driving course made of drone quadcopters. These robots dynamically alter the course in real-time, demanding the ultimate in performance and precision from the WRX STI.
Mark Glaser of Big Block directed.
Client Subaru Canada Inc. Agency DDB Canada Toronto Kevin Davis, chief creative officer; Todd Mackie, Denise Rossetto, Paul Wallace, executive creative directors; Rob Sturch, associate creative director/copywriter; Rosalilnda Graziano, Loretta Lau, art directors; Stef Fabich, sr. producer; Elizabeth Fitzpatrick, associate producer; Tom Johnstone, sr. VP, diretor of strategic planning; Sandra Moretti, strategy director. Production Big Block. Mark Glaser, director/DP; Peter King, exec producer; Kay Rough, sr. producer. VFX/Post Big Block Brian Shneider, online editor; Randall Smith, VFX supervisor. Audio Grayson Matthews
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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