There is no existing racing course that could adequately demonstrate the WRX STI’s instantaneous reaction time, high speed cornering, and remarkable handling–so DDB Canada decided to go another route.
This campaign shows the WRX STI in a precision-driving course made of drone quadcopters. These robots dynamically alter the course in real-time, demanding the ultimate in performance and precision from the WRX STI.
Mark Glaser of Big Block directed.
Client Subaru Canada Inc. Agency DDB Canada Toronto Kevin Davis, chief creative officer; Todd Mackie, Denise Rossetto, Paul Wallace, executive creative directors; Rob Sturch, associate creative director/copywriter; Rosalilnda Graziano, Loretta Lau, art directors; Stef Fabich, sr. producer; Elizabeth Fitzpatrick, associate producer; Tom Johnstone, sr. VP, diretor of strategic planning; Sandra Moretti, strategy director. Production Big Block. Mark Glaser, director/DP; Peter King, exec producer; Kay Rough, sr. producer. VFX/Post Big Block Brian Shneider, online editor; Randall Smith, VFX supervisor. Audio Grayson Matthews
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
