There is no existing racing course that could adequately demonstrate the WRX STI’s instantaneous reaction time, high speed cornering, and remarkable handling–so DDB Canada decided to go another route.
This campaign shows the WRX STI in a precision-driving course made of drone quadcopters. These robots dynamically alter the course in real-time, demanding the ultimate in performance and precision from the WRX STI.
Mark Glaser of Big Block directed.
Client Subaru Canada Inc. Agency DDB Canada Toronto Kevin Davis, chief creative officer; Todd Mackie, Denise Rossetto, Paul Wallace, executive creative directors; Rob Sturch, associate creative director/copywriter; Rosalilnda Graziano, Loretta Lau, art directors; Stef Fabich, sr. producer; Elizabeth Fitzpatrick, associate producer; Tom Johnstone, sr. VP, diretor of strategic planning; Sandra Moretti, strategy director. Production Big Block. Mark Glaser, director/DP; Peter King, exec producer; Kay Rough, sr. producer. VFX/Post Big Block Brian Shneider, online editor; Randall Smith, VFX supervisor. Audio Grayson Matthews
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
