There is no existing racing course that could adequately demonstrate the WRX STI’s instantaneous reaction time, high speed cornering, and remarkable handling–so DDB Canada decided to go another route.
This campaign shows the WRX STI in a precision-driving course made of drone quadcopters. These robots dynamically alter the course in real-time, demanding the ultimate in performance and precision from the WRX STI.
Mark Glaser of Big Block directed.
Client Subaru Canada Inc. Agency DDB Canada Toronto Kevin Davis, chief creative officer; Todd Mackie, Denise Rossetto, Paul Wallace, executive creative directors; Rob Sturch, associate creative director/copywriter; Rosalilnda Graziano, Loretta Lau, art directors; Stef Fabich, sr. producer; Elizabeth Fitzpatrick, associate producer; Tom Johnstone, sr. VP, diretor of strategic planning; Sandra Moretti, strategy director. Production Big Block. Mark Glaser, director/DP; Peter King, exec producer; Kay Rough, sr. producer. VFX/Post Big Block Brian Shneider, online editor; Randall Smith, VFX supervisor. Audio Grayson Matthews
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
