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    The Best Work You May Never See: Stop Homophobie, Pantone, TBWAParis Unfurl “Colors of Love” So The LGBT Rainbow Flag Can Continue To Wave 

    By SHOOTUpdated:No Comments6470 Views

    Soccer and team sports in general are supposed to be a place for tolerance, teamwork and coming together. But a few months ago Qatar, the country hosting the World Cup event, banned LGBT flags from its soil. This prevented millions of people from wearing the colors of freedom and love. 

    In response to this, Stop Homophobia–an association that fights against homosexual discrimination–and Pantone, a supplier of professional color languages and digital solutions, but above all a brand that is committed to defending the LGBT cause, launched “Colors of Love,” a version of the rainbow flag whose colors have been replaced by their Pantone codes.

    This allows LGBT people to wave the flag with pride, without the authorities being able to detect it. Flags and shirts displaying the Pantone codes have been made in order to give all those who wish to do so the means to show their pride and/or push back against this repressive law. This case study video from agency TBWAParis outlines the campaign.

    Credits

    Client Stop Homophobie, Pantone Agency TBWAParis Benjamin Marchal, Faustin Claverie, executive creative directors; Nicolas Roncerel, copywriter; Paul Reyrolle, artistic director; Nicolas Duval, director, graphic supervisor; Eleonore Berthier-Milot, audience planning director; Sidney Bourgalle, digital production; Guillaume Rancurel, technical director. Production Else Maxime Bioron, CEO; Paul Couturier, producer; Younes Chekouh, head of 3D. Sound Production Else Fanny Mithois, music producer; Matthieu Seignez, sound engineer.

    Media Type:Film: Short
    ScreenWork Categories:Educaton,Demo,How-To
    Screenwork Type:Best Work
    Video Tags:ElseTBWAParis



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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