This spot features a talkative kid in the emergency room being tended to by a doctor for a skateboard injury. The youngster fires off questions to his physician, who is at the ready with answers.
The lad wants to be sure he’s in good hands so he challenges his doctor to see if he has the right stuff. It’s akin to a mini-job interview with the doctor indeed up to the task at hand.
Jeff Bitsack of humble directed for agency Lewis Communications, which maintains offices in Birmingham, Mobile and Nashville.
Credits
Client Stony Brook Children’s Hospital Agency Lewis Communications Spencer Till, executive creative director; Stephen Curry, creative director; Cedrick Bearss, copywriter; Jason Headrick, Jason Bickell, art directors; Keith Dezen, producer. Production humble Jeff Bitsack, director; Eric Berkowitz, Persis Koch, Ned Brown, exec producers; Andrea Papazoglou, head of production; Mark Kovacs, producer. Editorial humble Jonah Oskow, editor; Jason McConville, assistant editor; Sue Romweber, head of post; Jake Guttormsson, 2D. Post Nice Shoes Lez Rudge, colorist. Audio Brooks Audio Barry Brooks.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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