This spot features a talkative kid in the emergency room being tended to by a doctor for a skateboard injury. The youngster fires off questions to his physician, who is at the ready with answers.
The lad wants to be sure he’s in good hands so he challenges his doctor to see if he has the right stuff. It’s akin to a mini-job interview with the doctor indeed up to the task at hand.
Jeff Bitsack of humble directed for agency Lewis Communications, which maintains offices in Birmingham, Mobile and Nashville.
Credits
Client Stony Brook Children’s Hospital Agency Lewis Communications Spencer Till, executive creative director; Stephen Curry, creative director; Cedrick Bearss, copywriter; Jason Headrick, Jason Bickell, art directors; Keith Dezen, producer. Production humble Jeff Bitsack, director; Eric Berkowitz, Persis Koch, Ned Brown, exec producers; Andrea Papazoglou, head of production; Mark Kovacs, producer. Editorial humble Jonah Oskow, editor; Jason McConville, assistant editor; Sue Romweber, head of post; Jake Guttormsson, 2D. Post Nice Shoes Lez Rudge, colorist. Audio Brooks Audio Barry Brooks.
Developed pro-bono by creative agency GUT Miami for The Ad Council, this long-form PSA for parents and those with youth in their lives features real students and their parents--not actors--attending what they think is a student debate on the question, “Who holds the greatest responsibility to address the gun violence that impacts children and teens?” As the students answer, it becomes clear that gun violence prevention is not a divisive two-sided debate and that we can agree on a lot when it comes to the issue. The “debate” stops as the students confront the audience and unite behind the chilling stat that gun injuries are the number one cause of death for children and teens in America. Viewers are encouraged to take action by visiting AgreeToAgree.org, where individuals can learn about gun violence and how to have conversations with their communities supported by conversations guides and resources.
Lauren Greenfield directed this “Agree to Agree” campaign PSA via Institute, the production company she founded.
The Ad Council launched its overall “Agree to Agree” campaign today (2/27) at Northwell Health’s 6th annual Gun Violence Prevention Forum.
“Gun violence in America impacts us all and, tragically, it is the leading cause of death for children and teens in the United States,” said Michelle Hillman, chief campaign development officer, the Ad Council. “It is time we change the belief that conversations about gun violence always end in a heated debate or impasse. This powerful new work shows that we all have a role in creating positive change, starting from the common ground we share.”
“Gun violence is perceived as a highly charged and divisive topic, so we knew we had to take a different approach to break... Read More
