In this film directed by Emma Luchini of Stink for agency BETC Paris, a scheming but loving grandmother who lives in the French countryside feigns poor phone reception during a call to get her city-dwelling granddaughter to visit.
The granddaughter clearly isn’t aware that grandma actually has great phone service as Bouygues Telecom has spent the past three years investing in rural areas and today connects 64 million people all over France.
Titled "Mamita," the spot builds on Bouygues Telecom ongoing family values campaign, showing how the brand helps people from different generations connect to each other.
The film is set to Elvis Costello’s take on Charles Aznavour’s song “She," also known from the soundtrack of Notting Hill.
Credits
Client Bouygues Telecom Agency BETC Paris Stephane Xiberras, executive creative director; David Soussan, Marie-Eve Schoettl, creative directors; Remi Campet, copywriter; Rayhaan Khodabux, art director; Christophe Caurret, music creative director; Sebastien Lintingre, creative producer. Production Stink Emma Luchini, director; Greg Panteix, producer. Sound General POP Music Music Track: "She"
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
