Stephen Vitale, an alumnus of SHOOT’s 2015 New Directors Showcase, directed, wrote, produced and edited this spec spot titled “Agent of Sleep” for Tempur-Pedic mattresses.
The spec piece plays like an intense action film in which two guys are in an all-out fight. Both, though, are eventually subdued–by a mattress.
Vitale said of the concept, “I think the mattress should make us sleepy, not the ad for the mattress. I decided injecting a form of chaos into the tranquility would be a thrilling approach. I love spy/action films: Bond. Bourne. Mission Impossible. So I integrated genre tropes of both mattress ads and spy/action films in an effort to subvert the expectations of each.”
CreditsClient Tempur-Pedic mattresses (spec commercial) Production Stephen Vitale, writer/director/producer/editor; David Bolen, DP; Carter Ross, first assistant camera. Color Bryan Smaller, colorist. Music Patrick Sullivan, composer. Audio Sean Bennett, sound recordist. VFX John Schick, VFX artist; Phil Paterson, GFX artist. Choreography Yoshi Sudarso, fight choreographer. Performers Yoshi Sudarso, Cory DeMeyers, Kara Flowers, Casey Himes. Voiceover Tim McKernan, VO artist.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
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