Stephen Vitale, an alumnus of SHOOT’s 2015 New Directors Showcase, directed, wrote, produced and edited this spec spot titled “Agent of Sleep” for Tempur-Pedic mattresses.
The spec piece plays like an intense action film in which two guys are in an all-out fight. Both, though, are eventually subdued–by a mattress.
Vitale said of the concept, “I think the mattress should make us sleepy, not the ad for the mattress. I decided injecting a form of chaos into the tranquility would be a thrilling approach. I love spy/action films: Bond. Bourne. Mission Impossible. So I integrated genre tropes of both mattress ads and spy/action films in an effort to subvert the expectations of each.”