Damien Shatford of The Sweet Shop directed this spot which takes us on a night out with a guy at a party who is turning his unsuspecting friends into pieces of art. They’re unsuspecting because they are drunk and out of it, giving our would-be artist the chance to make magic with his marker. Agency is DDB Auckland, NZ.
Production Company: The Sweet Shop Damien Shatford, director; Fiona King, exec producer/producer; Andrew Stroud, DP.
Top Spot of the Week: John Lewis’ “The Gifting Hour” Directed By Francois Rousselet For Saatchi & Saatchi UK
The 2024 Christmas ad from John Lewis department stores has arrived. This yearโs much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute โThe Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the giftโs recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
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