Damien Shatford of The Sweet Shop directed this spot which takes us on a night out with a guy at a party who is turning his unsuspecting friends into pieces of art. They’re unsuspecting because they are drunk and out of it, giving our would-be artist the chance to make magic with his marker. Agency is DDB Auckland, NZ.
Credits
Production Company: The Sweet Shop Damien Shatford, director; Fiona King, exec producer/producer; Andrew Stroud, DP.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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