This short introduces us to Claudine, an elderly lady who spends her time with B.E.N., a companion robot. But the quality of that time comes into question–particularly as it concerns being able to combat the woman’s loneliness.
B.E.N. is an abbreviation for “Bionically Engineered Nursing.” And despite the amazing technology, there’s no substitute for the human touch to remedy a person’s isolation. Through this short, the Society of Saint-Vincent-De-Paul (SSVP), a charity network in France, makes the case for people to volunteer and spend time with those in need of human interaction. SSVP has been fighting loneliness and isolation since its founding in 1833,
Ad agency CLM BBDO, Paris, came up with the concept for this short, titled “B.E.N.,” which was directed by David Wilson via Paris production house La Pac.
Credits
Client Society of Saint-Vincent-De-Paul Agency CLM BBDO Matthieu Elkaim, creative director, BBDO Paris Charles Dessaux, art director; Emile Martin, copywriter; Julien Sanson, production director, BBDO Paris; Martine Ferey, post producer, BBDO Paris; Corentin Monot, strategic planning director; Ophelia Doria, strategic planner; Lauren Weber, communications director. Production La Pac David Wilson, director; Jérôme Denis, Anna Roudaut, executive producers; Antoine Ricard, 1st assistant director; Victor Seguin, DP. Editorial Roxane Huet Ferret and Emily Aubry, editors. Postproduction Mikros Fabrice Damolini, post producer; Laruent Creusot, Jao M’changama, Flame; Sebastien Mingam, Magalie Leonard, grading. Sound Production THE Raphaël Fruchard, sound producer.
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
