Director Rodrigo Garcia Saiz of L.A.-based Central Films North captures the unwavering pride and devotion of a father in this touching spot “I Am Your Fan” for Special Olympics out of Young & Rubicam Mexico.
The spot depicts a footballer anxiously and gleefully awaiting the arrival of his first child—a boy. When the birth finally arrives, we see that though the child brings an unexpected surprise with her arrival, his love continues as strong as ever. And rather than teach his child about football, the youngster teaches him about life.
Credits
Client: Special Olympics Agency: Young & Rubicam Mexico Chief Executive Officer, Héctor Fernández; Chief Creative Officer, Saúl Escobar; Executive Creative Director, Karla Santa Anna; Creative Director / Copywriter, Manuel Guillén; Creative Director / Copywriter, Mario Vivanco; Associate Creative Director / Copywriter, Marco de León; Regional Creative Director, Martin Goldberg; Global Proyect Manager, Paul Schulman; VP Account Managing Director, Britta Dahl; VP Account Managing Director, Lorena Ramos; Account Director, Daniela Toledo; Account Supervisor, Maricela Magaña; Global Strategic Planning Director, Sandy Thompson; Agency Producer, Bernardo Salúm Production Company: Central Films Director, Rodrigo García Saiz; Executive Producer, Mauricio Francini; Cinematographer, Mateo Londono; Vivi López, Wardrobe; Art Director, Oscar Carnicero; Editor, Leonel Pérez; Post Production, Patricia Guerra Post Production: Cluster Studio Music and sound house: Apollo Studios Audio Production, Benedicte Leclere; Production / Creative Direction / Sound Design / Mix, Gabriel Gagnon; Sound Design, Pierre-Hugues Rondeau; Music, Jesse Gnaedinger Voice Over: Sam McGovern
Dancer turned director Ezra Hurwitz collaborates with Ailey II artistic director Francesca Harper, featuring movement as museum pieces against the Whitney Museum of American Art’s striking architecture for this short film titled Echoes of Ailey. Commissioned to celebrate “Edges of Ailey” at the Whitney Museum, the film accompanies the first large-scale exhibition on the life and enduring legacy of visionary artist and choreographer Alvin Ailey. “Edges of Ailey” is currently on view at the Whitney until February 9.
Animating iconic images from Alvin Ailey’s 20th-century repertory, the film expands on the exhibition by constructing a visual narrative around his storytelling and influences. Set to Radiohead’s “Everything In Its Right Place,” dancers from the Alvin Ailey American Dance Theater, Ailey II, and The Ailey School capture the emotional core of the company’s history--physically situating Ailey’s masterworks amongst the Whitney’s collection.
“As a child, my grandmother took me to Ailey’s Revelations once a year,” said Hurwitz. “No matter how often I saw it, the work captivated me. There isn’t one specific thing I hope viewers take away from the film--or one way to interpret its images. It’s meant to be an abstract work, like Ailey’s creations.”
Turning to his archive, Hurwitz and Harper illuminate key sequences symbolic of Ailey’s profound legacy, closing on an uninterrupted sequence from "I’ve Been Buked," the opening movement of Ailey’s legendary "Revelations." Carrying a watershed moment back to its own medium, Echoes of Ailey captures the multigenerational impact of Ailey’s work, continued by his organization. The short film first premiered on Nowness.
