Director Rodrigo Garcia Saiz of L.A.-based Central Films North captures the unwavering pride and devotion of a father in this touching spot “I Am Your Fan” for Special Olympics out of Young & Rubicam Mexico.
The spot depicts a footballer anxiously and gleefully awaiting the arrival of his first child—a boy. When the birth finally arrives, we see that though the child brings an unexpected surprise with her arrival, his love continues as strong as ever. And rather than teach his child about football, the youngster teaches him about life.
Credits
Client: Special Olympics Agency: Young & Rubicam Mexico Chief Executive Officer, Héctor Fernández; Chief Creative Officer, Saúl Escobar; Executive Creative Director, Karla Santa Anna; Creative Director / Copywriter, Manuel Guillén; Creative Director / Copywriter, Mario Vivanco; Associate Creative Director / Copywriter, Marco de León; Regional Creative Director, Martin Goldberg; Global Proyect Manager, Paul Schulman; VP Account Managing Director, Britta Dahl; VP Account Managing Director, Lorena Ramos; Account Director, Daniela Toledo; Account Supervisor, Maricela Magaña; Global Strategic Planning Director, Sandy Thompson; Agency Producer, Bernardo Salúm Production Company: Central Films Director, Rodrigo García Saiz; Executive Producer, Mauricio Francini; Cinematographer, Mateo Londono; Vivi López, Wardrobe; Art Director, Oscar Carnicero; Editor, Leonel Pérez; Post Production, Patricia Guerra Post Production: Cluster Studio Music and sound house: Apollo Studios Audio Production, Benedicte Leclere; Production / Creative Direction / Sound Design / Mix, Gabriel Gagnon; Sound Design, Pierre-Hugues Rondeau; Music, Jesse Gnaedinger Voice Over: Sam McGovern
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
