Director Rodrigo Garcia Saiz of L.A.-based Central Films North captures the unwavering pride and devotion of a father in this touching spot “I Am Your Fan” for Special Olympics out of Young & Rubicam Mexico.
The spot depicts a footballer anxiously and gleefully awaiting the arrival of his first child—a boy. When the birth finally arrives, we see that though the child brings an unexpected surprise with her arrival, his love continues as strong as ever. And rather than teach his child about football, the youngster teaches him about life.
Credits
Client: Special Olympics Agency: Young & Rubicam Mexico Chief Executive Officer, Héctor Fernández; Chief Creative Officer, Saúl Escobar; Executive Creative Director, Karla Santa Anna; Creative Director / Copywriter, Manuel Guillén; Creative Director / Copywriter, Mario Vivanco; Associate Creative Director / Copywriter, Marco de León; Regional Creative Director, Martin Goldberg; Global Proyect Manager, Paul Schulman; VP Account Managing Director, Britta Dahl; VP Account Managing Director, Lorena Ramos; Account Director, Daniela Toledo; Account Supervisor, Maricela Magaña; Global Strategic Planning Director, Sandy Thompson; Agency Producer, Bernardo Salúm Production Company: Central Films Director, Rodrigo García Saiz; Executive Producer, Mauricio Francini; Cinematographer, Mateo Londono; Vivi López, Wardrobe; Art Director, Oscar Carnicero; Editor, Leonel Pérez; Post Production, Patricia Guerra Post Production: Cluster Studio Music and sound house: Apollo Studios Audio Production, Benedicte Leclere; Production / Creative Direction / Sound Design / Mix, Gabriel Gagnon; Sound Design, Pierre-Hugues Rondeau; Music, Jesse Gnaedinger Voice Over: Sam McGovern
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
