Director Rodrigo Garcia Saiz of L.A.-based Central Films North captures the unwavering pride and devotion of a father in this touching spot “I Am Your Fan” for Special Olympics out of Young & Rubicam Mexico.
The spot depicts a footballer anxiously and gleefully awaiting the arrival of his first child—a boy. When the birth finally arrives, we see that though the child brings an unexpected surprise with her arrival, his love continues as strong as ever. And rather than teach his child about football, the youngster teaches him about life.
CreditsClient: Special Olympics Agency: Young & Rubicam Mexico Chief Executive Officer, Héctor Fernández; Chief Creative Officer, Saúl Escobar; Executive Creative Director, Karla Santa Anna; Creative Director / Copywriter, Manuel Guillén; Creative Director / Copywriter, Mario Vivanco; Associate Creative Director / Copywriter, Marco de León; Regional Creative Director, Martin Goldberg; Global Proyect Manager, Paul Schulman; VP Account Managing Director, Britta Dahl; VP Account Managing Director, Lorena Ramos; Account Director, Daniela Toledo; Account Supervisor, Maricela Magaña; Global Strategic Planning Director, Sandy Thompson; Agency Producer, Bernardo Salúm Production Company: Central Films Director, Rodrigo García Saiz; Executive Producer, Mauricio Francini; Cinematographer, Mateo Londono; Vivi López, Wardrobe; Art Director, Oscar Carnicero; Editor, Leonel Pérez; Post Production, Patricia Guerra Post Production: Cluster Studio Music and sound house: Apollo Studios Audio Production, Benedicte Leclere; Production / Creative Direction / Sound Design / Mix, Gabriel Gagnon; Sound Design, Pierre-Hugues Rondeau; Music, Jesse Gnaedinger Voice Over: Sam McGovern
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More