Léa, a little girl, is having trouble reaching a secret stash of cookies hidden high up in a cupboard and realizes what she needs to do is grow taller. After seeing a tall boy eating soup in the cafeteria, she sets out on a mission to eat as much as possible–even though she can’t stand it.
Titled “Je t’aime trop” (“I love you too much,” referring to the girl’s sweet tooth) as part of supermarket chain Intermarché’s “Better Eating” campaign, this spot was created by Paris agency Romance and directed by Rudi Rosenberg of production house Insurrection, Paris.
“lntermarché’s battle to help people eat better every day remains a guiding compass and we continue to build the brand’s territory,” said Alexandre Hervé, executive creative director of Romance. “But we also wanted to make the emotion of the film evolve by favoring a comedy.”
The film features the song “Je t’aime trop,” sung by Eddy Mitchell and Les Chaussettes Noires.
CreditsClient lntermarché Agency Romance, Paris Alexandre Herve, executive creative director; Philippe Pinel, Virgile Lassalle, copywriters; Vincent Boursaud, art director; Marie-Laure Dangeon, Emilie Franck, associate directors; Emilie Talpaert, producer. Production Insurrection, Paris Rudi Rosenberg, director. Audio Production THE Music “Je t’aime trop,” sung by Eddy Mitchell and Les Chaussettes Noires
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
Read More