SOS Children´s Villages has introduced a workwear collection for children in dangerous industries. These are clothes that shouldn´t exist for conditions that can´t be allowed.
The clothing collection is a way to expose the harsh realities of child labor in the brickmaking, mining, and tobacco industries. Agency NORD DDB Stockholm is behind the campaign, which includes this film directed by Alexander Biörsmark via production company House Agency.
The garments include Miners Pants, the Brick Jacket and the Tobacco Shirt. Every day, millions of children, some as young as five, are forced to perform hazardous labor in the mining, brick, and tobacco industries.
The initiative was launched with a showroom in central Stockholm, strategically positioned near premium kids’ brand stores, where chic parents and toddlers stroll by every day. A limited number of clothing items (not built for actual usage but as a reminder of the hazardous labor that millions of children are forced to perform) are also put up for sale for the amount that children earn during a whole year within their respective industries, which corresponds to approximately $865 in the mining industry, $385 in the tobacco industry, and as little as $290 in the brick industry. Additionally, individuals can donate any amount to the cause on the website. Print ads display the various workwear options, while the website provides additional information and gives people the opportunity to learn more and donate to SOS Children’s Villages which support kids with family strengthening programs, schools, children’s villages and local advocacy efforts.
Credits
Client SOS Children’s Villages Agency NORD DDB Stockholm Clothing Designers XV Production Film Production Company House Agency Alexander Biörsmark, director. Showroom Set Design The Scenery Still Photography Alexander Crispin and Daniel Liljas
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More