A paper airplane flies through a cityscape, eventually making its way through a window and onto a restaurant table where a customer unfolds the plane, and flattens it out, at which point it becomes a Sony VAIO laptop. The parting message: “Mobile like no other.”
Agency: Ignited Minds, Marina del Rey, Calif. Mike Wolfsohn, creative director; Tim Washburn, associate creative director/art director; Jason Carter, copywriter; Diego Espana, executive producer/producer. Production Company: Brasileira Filmes Bia Flecha, director; Magda Barbieri, executive producer; Pedro Araujo, producer; Ze Bob Eliezer, DP.
Editorial: Brasileira Filmes Caio Cobra, editor Postproduction: Casablanca Studios, Inc. Marco Oliveira, colorist
Visual Effects: Pix Post, Sao Paulo Helder Fagundes Junior, visual effects coordinator; Luciano Nieves, lead CG artist; Hugo Silverio, Carlos Florencio, Rafael Talo, 3D artists; Renato Leodoro, Alexandre Carvalho, Flame artists Music: Estudio Angel, Sao Paulo Marcos Romera, composer Audio: Estudio Angel, Sao Paulo Equipe Angels, audio post mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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