Audiophiles exercise their ears, literally, for Sony’s Hi-Res audio experience which is billed as revolutionizing sound quality for music.

Filip Nilsson of OPC, Toronto, directed this spot for DDB Canada Toronto, which shows a man exercising his ears in preparation for the Sony audio experience.

“It’s difficult to demonstrate audio quality on television,” said Paul Wallace, executive creative director, DDB Canada Toronto. “To compel music lovers to get to a store and experience Sony Hi-Res audio for themselves, we casted captivating characters with interesting facial expressions to draw viewers in and pique their curiosity.”

Ear Crunches will run online, on specialty music channels and in theaters across Canada until January 2015 and is being supported by search, digital and social advertising.  The new spot follows The Ear Workout, which made its debut earlier this summer.

Credits

Client Sony Canada Agency DDB Canada Toronto Kevin Drew Davis, chief creative officer; Paul Wallace, executive creative director; Allan Topol, copywriter; Craig Ferguson, art director; Marie-Pierre Toure, producer; Nicole Lupke, VP business unit director; Tony Johnstone, director of strategic planning. Production OPC Filip Nilsson, director; Harland Weiss, Donovan Boden, Liz Dussault, exec producer; Nicolas Bolduc, DP; Mike Pesut, cameraman; Dwight Phipps, line producer. Post Saints Editorial and Alter Ego Stephen Sora, editor; Steve MacGregor, online editor; Wade Odlum, colorist. Audio Tattoo Sound+Music Clive Desmond, audio house director; Christine Leslie, producer; Dan Horton, engineer. Casting Steve Mann Casting VFX/Animation Swiss Leo Wilk, VFX supervisor; Sofia Malmgren, VFX producer.

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