SolarCity is featuring a new character in its just introduced “At Home With Ra” campaign: an ancient deity with the head of a falcon. The solar provider has teamed up with Arnold Worldwide and Ra, the Egyptian sun god, to remind everyone that a company with serious clean energy goals can still have a sense of humor. Ra is seen in this slice of life vacuuming around the house. However, the inhabitants have to make sure the falcon head doesn’t get too close to the nearby aquarium to snatch a possible snack.
Conor Byrne of Hungry Man directed the package of new SolarCity spots, capturing the vibe of a supernaturally routine world that Arnold had envisioned.
Credits
Client SolarCity Agency Arnold Worldwide Jim Elliott, chief creative officer; Pete Johnson, Wade Devers, executive creative directors; Sean McBride, group creative director; Nate Donabed, associate creative director/art director; Josh Kahn, associate creative director/copywriter; Sean Vernaglia, producer; Hillary O’Rourke, assistant producer. Production Hungry Man Conor Byrne, director; Kevin Byrne, managing partner/exec producer; Tyler Byrne, line producer; Scott Henriksen, DP. Editorial Cosmo Street, Aaron Langley, editor. Music/Sound Design Q Department Soundtrack Mike Secher, sound design/music. Post Finish Editorial, Zero VFX
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
