SolarCity is featuring a new character in its just introduced “At Home With Ra” campaign: an ancient deity with the head of a falcon. The solar provider has teamed up with Arnold Worldwide and Ra, the Egyptian sun god, to remind everyone that a company with serious clean energy goals can still have a sense of humor. Ra is seen in this slice of life vacuuming around the house. However, the inhabitants have to make sure the falcon head doesn’t get too close to the nearby aquarium to snatch a possible snack.
Conor Byrne of Hungry Man directed the package of new SolarCity spots, capturing the vibe of a supernaturally routine world that Arnold had envisioned.
Credits
Client SolarCity Agency Arnold Worldwide Jim Elliott, chief creative officer; Pete Johnson, Wade Devers, executive creative directors; Sean McBride, group creative director; Nate Donabed, associate creative director/art director; Josh Kahn, associate creative director/copywriter; Sean Vernaglia, producer; Hillary O’Rourke, assistant producer. Production Hungry Man Conor Byrne, director; Kevin Byrne, managing partner/exec producer; Tyler Byrne, line producer; Scott Henriksen, DP. Editorial Cosmo Street, Aaron Langley, editor. Music/Sound Design Q Department Soundtrack Mike Secher, sound design/music. Post Finish Editorial, Zero VFX
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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