This TV spot for Seamless food delivery takes a sideways look at “Lunch atop a Skyscraper,” an iconic NYC photo. We see workers perched high atop Manhattan on a steel girder when a Seamless delivery man on a bicycle delivers one of the hard hats a gourmet lunch. The delivery man has to be careful but for a reason you don’t see coming.
Randy Krallman of Smuggler directed this “Skyscraper” piece for BBH New York.
Client Grubhub/Seamless Agency BBH NY Daniel Bonder, Dave Brown, creative directors; John Patroulis, creative chairman; Ari Weiss, chief creative officer; Taylor Marsh, Alexandra Sobiecki, Casey Schweikert, Liz Loudy, creatives; Bruno Borges, head of design; David Garcia, designer; Christina Carter, sr. producer; Rachel Freed, Leigh Ann Dykes, producers. Production Smuggler, Randy Krallman, director; Patrick Milling Smith, Brian Carmody, Sharon Jones, exec producers; Andrew Colon, head of production; Ian Blaine, line producer; Jeff Kim, DP. Editorial Cut+Run Robert Ryang, editor; Beau Dickson, assistant editor; Rana Martin, exec producer; Amy Lazarus, producer. VFX Method Studios, New York Steve Morris, Flame artist; Randie Swanberg, VFX supervisor; David Derwin, VFX supervising producer. (Toolbox: Flame, Nuke, Photoshop) Postproduction Company 3 Tom Poole, sr. colorist. Audio Heard City Cory Melious, mixer. Music/Sound Design Ring The Alarm
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read More
