This TV spot for Seamless food delivery takes a sideways look at “Lunch atop a Skyscraper,” an iconic NYC photo. We see workers perched high atop Manhattan on a steel girder when a Seamless delivery man on a bicycle delivers one of the hard hats a gourmet lunch. The delivery man has to be careful but for a reason you don’t see coming.
Randy Krallman of Smuggler directed this “Skyscraper” piece for BBH New York.
Client Grubhub/Seamless Agency BBH NY Daniel Bonder, Dave Brown, creative directors; John Patroulis, creative chairman; Ari Weiss, chief creative officer; Taylor Marsh, Alexandra Sobiecki, Casey Schweikert, Liz Loudy, creatives; Bruno Borges, head of design; David Garcia, designer; Christina Carter, sr. producer; Rachel Freed, Leigh Ann Dykes, producers. Production Smuggler, Randy Krallman, director; Patrick Milling Smith, Brian Carmody, Sharon Jones, exec producers; Andrew Colon, head of production; Ian Blaine, line producer; Jeff Kim, DP. Editorial Cut+Run Robert Ryang, editor; Beau Dickson, assistant editor; Rana Martin, exec producer; Amy Lazarus, producer. VFX Method Studios, New York Steve Morris, Flame artist; Randie Swanberg, VFX supervisor; David Derwin, VFX supervising producer. (Toolbox: Flame, Nuke, Photoshop) Postproduction Company 3 Tom Poole, sr. colorist. Audio Heard City Cory Melious, mixer. Music/Sound Design Ring The Alarm
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
