Linus Karlsson, founding partner and CCO of MING Utility & Entertainment Group, and Josh Nussbaum of m ss ng p ieces teamed to direct this “Fishing Without ChromaPop” campaign for SMITH Optics’ ChromaPop sunglasses, anchored by a comedy web series which introduces us to the offbeat characters Frank & Marty. Eight out of 10 people like ChromaPop sunglasses for the great brightened view of the world they provide–and the glasses are billed as being particularly good for fishing. But the two guys who don’t believe in the product are Frank & Marty, a pair of Florida charter boat fishermen who go out of their way to dispute every positive claimed benefit of the sunglasses.
The overall series includes teaser vignettes, three short videos and a longer hero video. The quirky humor of this “Seafood” short sheds light on Frank & Marty as Frank shows us in his own unique way how to make squid palatable for kids.
Credits
Client SMITH Optics Agency Ming Utility and Entertainment Linus Karlsson, chief creative officer; Brian DiLorenzo, head of production; Rasmus Keger, Joanna Crean, creative directors; Johan Leborg, Natalie Kocsis, creatives; Olga Vladova, titles/graphics; Ilaria Conte, production manager. Production m ss ng p eces Linus Karlsson, Josh Nussbaum, directors; Ari Kuschnir, Kate Oppenheim, exec producers; Dave Saltzman, head of production; Brian Quinlan, producer; Adam Jandrup, DP; Dafna Harrison, assistant director; Mark Dillon, art direction; Joe Falasca, production supervisor. Editorial jumP Editorial David Johnston, Luis Moreno, editors; Wade Weliever, exe producer; Mickey Micklos, assistant editor. Music/Mix We Are Walker/Heard Studios Peter Gannon, Rachel Rauch, music producers; Heath Raymond, producer; Mike Vitacco, engineer. Postproduction Color Collective Alex Bickel, colorist; Claudia Guevara, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
