Autism Speaks and the Ad Council have launched a public service campaign out of BBDO New York (Autism Speaks’ creative agency partner) designed to encourage parents to recognize and learn the early signs of autism by visiting www.autismspeaks.org/signs.

The centerpiece :60–which recently debuted on broadcast and cable programming as well as Autism Speaks’ social channels–deploys 3D and stop-motion animation inspired by the story of a child named Jacob and his experience living with autism. Jacob did not speak until he was four years old. The animated scenes communicate the signs of autism through metaphors, including lack of eye contact, sensitivity to light, repetitive behavior and delayed speech. The world featured in this PSA was built from scratch by Lobo Productions, and inspired by elements of interviews with Jacob. As example, some of the featured creatures are reflections of Jacob’s real toys.

Credits

Client Autism Speaks Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Matt MacDonald, executive creative diretor; Mark Anderson, creative director/copywriter; Bianca Guimarães, associate creative director/art director; Whitney Collins, sr. producer; Melissa Chester, executive music producer. Production Lobo Productions, Brooklyn, NY Guilherme Marcondes, director; Loic François Marie Dubois, creative executive producer; Aron Matschulat Aguiar, producer; Alexandre Elaiuy, Vince Vennitti, DPs; Eliza Flores, associate producer; Marcelo Righini, type designer; Carolina Azevedo, digital creative director. (Toolbox: Maya, Nuke) Music/Sound Human New York Audio Post Corey Bauman, mixer.

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