German agency Jung von Matt/Neckar created Guter Stoff (Good Material), a film for German energy company EnBW, to celebrate green energy. The agency chose to take a humorous approach to the project, a departure from the norm for this product category.
Produced by Hamburg-based studio Sehsucht and directed by Hans-Christoph Schultheiss, the animated spot features three birds who enjoy the effects of getting “a buzz” from the green electricity lines they are sitting on. A buzzed pigeon hallucinates that a passing squirrel is a cat and the same squirrel, also “high,” believes himself to be a bird who can fly, making for a very amusing and enjoyable adventure for all creatures present. The birds talk like college-age stoners.
“We believe this film brings life to the subject of green energy without the moralizing undertone that you hear in most commercial concepts, which is ideal for the intended audience,” said Hans-Christoph Schultheiss, director and creative lead, Sehsucht Hamburg.
Sehsucht’s animation team respected the animals’ physiology. Apart from the eyes and beaks/muzzle, the animal models were kept as realistic as possible and the animation tried to capture the characteristic habits of each species, whilst also establishing a certain personality.
The film can be found online, in German social media and in cinemas across Germany.
Originally aired with German audio, this version with English subtitles can also be found online.
