A young woman walks through a forest and stops to peer through a tree knothole–within the tree she finds a world of cinema's classic moments, scenes recreated in miniature with 3D models, some of which were computer designed, then made into physical models using a 3D printer, and some sculpted and painted by hand using clay and other materials. This trailer sprung from a collaboration between a pair of Seattle shops, agency WDCW and production house World Famous.
Client: Seattle International Film Festival Agency: WDCW (Wong, Doody, Crandall and Wiener), Seattle. Adam Deer, art director; Peter Trueblood, writer; Monkey Watson, creative director; James Whittington, broadcast producer; Barbara Wilson, project manager. Production Company: World Famous, Seattle. Tony Fulgham, executive creative director; Megan Ball, executive producer; Nick Hegge, producer; Christopher Harrell, Juan Arenas, directors/designers/model builders; Vince Ream, Roberto Brambila, designers/model builders; Bob Lindenmayer, model builder; Andy Seaver, assistant director/editor; Chris Ophoven, editor. Music: Madrona Music, Seattle. soundtrack Audio: Clatter & Din
The Best Work You May Never See: Rodrigo Garcia Saiz Directs “The HInVisible Celebrity” To Address Spain’s Stigma Over HIV
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More