Agency School of Thought has teamed with kaboom productions to create a PSA that would motivate viewers to compost as a natural extension of a foodie passion. Part of a multi-platform campaign for The San Francisco Department of the Environment, the PSA is a stop-motion, original music video with a catchy song and a catchier goal: to get people, who love food, to love composting.
Adam Karsten of kaboom directed the public service video.
Client San Francisco Department of the Environment Agency School of Thought Tom Geary, partner/creative director; Benjamin Bellayuto, associate creative director; Nick Comney, copywriter. Production kaboom productions Adam Karsten, director; Lauren Schwartz, founder/exec producer; Steve Sills, head of production; Frank Pichel, motion graphics. Music Music Orange; lyrics by Ben Bellayuto from School of Thought
Jarina De Marco is back with her latest single and video, โPelame La Papa,โ a Dembow anthem brimming with irreverent vibes and a tongue-in-cheek sense of humor from the directorial duo MAMA (Mark Potoka and Matt Starr Spicer).
At the core of this single is De Marcoโs long-time collaborator, mediopicky, who co-produced the track with Alex Krispin in their L.A. studio. Jarina and mediopickyโs creative synergy forms a musical yin and yang, their contrasting tones complementing each other perfectly.
True to his innovative nature, mediopicky reimagines genre conventions. In this collaboration with De Marco, he takes dembow--a style often charged with sensual energy--and playfully subverts it. The result is an unexpectedly catchy track about the mundane act of peeling potatoes. Yet, despite its seemingly innocuous subject matter, the song delivers an irresistible beat that compels listeners to the dance floor with the same intensity as any conventional dembow hit.
MAMA recently signed with production house Caviar for representation.
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