Agency School of Thought has teamed with kaboom productions to create a PSA that would motivate viewers to compost as a natural extension of a foodie passion. Part of a multi-platform campaign for The San Francisco Department of the Environment, the PSA is a stop-motion, original music video with a catchy song and a catchier goal: to get people, who love food, to love composting.
Adam Karsten of kaboom directed the public service video.
CreditsClient San Francisco Department of the Environment Agency School of Thought Tom Geary, partner/creative director; Benjamin Bellayuto, associate creative director; Nick Comney, copywriter. Production kaboom productions Adam Karsten, director; Lauren Schwartz, founder/exec producer; Steve Sills, head of production; Frank Pichel, motion graphics. Music Music Orange; lyrics by Ben Bellayuto from School of Thought
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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