Agency School of Thought has teamed with kaboom productions to create a PSA that would motivate viewers to compost as a natural extension of a foodie passion. Part of a multi-platform campaign for The San Francisco Department of the Environment, the PSA is a stop-motion, original music video with a catchy song and a catchier goal: to get people, who love food, to love composting.
Adam Karsten of kaboom directed the public service video.
Client San Francisco Department of the Environment Agency School of Thought Tom Geary, partner/creative director; Benjamin Bellayuto, associate creative director; Nick Comney, copywriter. Production kaboom productions Adam Karsten, director; Lauren Schwartz, founder/exec producer; Steve Sills, head of production; Frank Pichel, motion graphics. Music Music Orange; lyrics by Ben Bellayuto from School of Thought
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
