As part of its campaign for Schlage locks introducing “The Keyless Era,” agency Young & Laramore, Indianapolis, has turned out several online videos, including this one in which we meet a character who literally is a “doormat.” He’s lost his purpose in life because the spare house key is no longer hidden underneath him.
Schlage’s new keyless electronic locks have made the doormat obsolete when it comes to being the hiding place for keys. Now all people do is walk all over him.
John Douglas of Curator Pictures directed this social media spot, one of eight in the campaign, which also offers the chance to play the Keyless Ear Challenge, a 31-day scavenger hunt filled with unique clues and trivia. One lucky winner will receive a grand prize of $10,000, and there will be daily winners throughout the contest.