The CO.LAB duo, a recent addition to the Persuade & Influence roster, directed Runner. Gatherer. Chef, a short profiling chef Eduardo Garcia who has recovered from the loss of his left arm due to electrocution during a hiking accident.
Garcia demonstrates his passion for both cooking and running in this heartfelt film, the second in the Seeker Story series for Saucony athletic apparel out of creative agency Mechanica.
Client Saucony Agency Mechanica Production Persuade & Influence CO.LAB, directors Editorial Whitehouse Post Brandon Porter, editor; Brad Dupuie, assistant editor; Joni Williamson, exec producer; Joanna Manning, sr producer. Visual Effects/Post Carbon VFX Chris Noellert, creative director; Peter Mayor, lead Flame; Jim Gomez, Flame assist; Jonny McPheeters, colorist; Michael Theurer, exec producer; Drew Rissman, associate producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
