U.K. housing charity Shelter has launched its “Fight For Home” campaign, created by London agency Who Wot Why, which shows the unfiltered truth behind the national housing emergency.
The campaign was created on the back of new research from Shelter showing that 1 in 3 in Britain (34%)–some 17.5 million people–are impacted by the housing emergency.
The campaign centers on a film showing real people (whose images are at times projected onto buildings) impacted by the housing emergency voicing their stories. The film was directed by Sarah Gavron, Independent Films’ director of BAFTA-winning Rocks, and Anu Henriques, and set to a track written and composed by the award-winning rapper, singer and songwriter, Wretch 32.
Shelter is calling on the public to join its Fight for Home and stand up against the injustice in Britain’s housing system. The idea behind the work is to move away from generic charity advertising tropes and to instill a sense of urgency and fight. The campaign’s rallying cry, “Fight for Home,” aims to cut through the apathy and get people to come together to fight for a solution.
Sean Thompson, ECD and founder of Who Wot Why, said: “With one in three impacted by the housing emergency, this isn’t just about street homelessness; it’s about people and families up and down the country who don’t have somewhere safe to sleep, and who are moving from sofa to sofa, trapped in often dangerous temporary accommodation, often cutting back on food to pay their housing costs, or living in fear of being evicted."
CreditsClient Shelter Agency Who Wot Why Sean Thompson, executive creative director and founder; Jack Walker, Ali Dickinson, Rebecca Conyngham-Hynes, Dan Scott, creatives; Joanna Dann, strategy partner; Christian Lobo, producer; Tom Cockram, photographer. Production Independent Films Sarah Gavron, Anu Henriques, directors; Verity White, exec producer; Nathalie Pitters, DP. Editorial Rebecca Luff, editor. Projectionist Consultancy & Production Bluman Associates Andy Joyes, Steve Highgate, projectionist (projection equipment supplier: AT Communications). Sound Wave Studios Martin Leitner, audio engineer; Gunnar Osakarsson, sound SFX editor; Peter Clarke, music editor; Rebecca Boswell, producer. Music Wrtech 32, artist; Universal Music, Polydor Records UK, label; Renowned management, management; Maestro “The Baker,” producer; NOWHERENEAR, management.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More