BT has launched a high-octane brand campaign, “Home of Action,” which dramatizes the benefits of having BT Broadband and BT TV with Netflix included.
Created by Saatchi & Saatchi London, the campaign leads with this film, directed by Jeff Low of Biscuit Filmworks, that brings the thrilling action of the cinema straight into the home–quite literally. Opening on a classic suburban living room, the spot depicts a family arriving home to settle down for an evening on the sofa–but with some explosive twists.
The spot opens on an unassuming grandma, watching Extraction 2 on Netflix in her favorite armchair. She doesn’t bat an eyelid as a man in a suit crashes through the bay window, SWAT-team style, swinging from a rope and landing effortlessly next to her on the sofa. Next, a woman wheelies and screeches in on a motorbike, before nestling into another armchair. Then a teenager completes the scene by falling through the ceiling. The boy nonchalantly dusts himself off and settles in next to his parents on the sofa. Finally, the family cat smashes through the wall, ready for an evening of incredible TV.
William John, executive creative director, Saatchi & Saatchi London, said, “The home of action is typically the cinema. Big screen. Big thrills. But a big price-tag! Now you can get that blockbuster experience in your living room with BT & Netflix, so it’s never been easier to make your home feel like the home of action.”
CreditsClient BT Agency Saatchi & Saatchi London Frankie Goodwin, chief creative officer; William John, executive creative director; Ali Dickinson, creative director; Pete Ioulianou, copywriter; Ollie Aguis, art director; Dan Heighes, executive producer; Harriette MacNaughton, producer. Production Company Biscuit Filmworks Jeff Low, director; Kwok Yau, producer. Editorial Saam Hodivala, editor. Postproduction Electric Theatre Company Joe Billington, postproduction producer. Audio Jack Sedgwich, Dugal Macdiarmid, sound engineers.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More