BT has launched a high-octane brand campaign, “Home of Action,” which dramatizes the benefits of having BT Broadband and BT TV with Netflix included.
Created by Saatchi & Saatchi London, the campaign leads with this film, directed by Jeff Low of Biscuit Filmworks, that brings the thrilling action of the cinema straight into the home–quite literally. Opening on a classic suburban living room, the spot depicts a family arriving home to settle down for an evening on the sofa–but with some explosive twists.
The spot opens on an unassuming grandma, watching Extraction 2 on Netflix in her favorite armchair. She doesn’t bat an eyelid as a man in a suit crashes through the bay window, SWAT-team style, swinging from a rope and landing effortlessly next to her on the sofa. Next, a woman wheelies and screeches in on a motorbike, before nestling into another armchair. Then a teenager completes the scene by falling through the ceiling. The boy nonchalantly dusts himself off and settles in next to his parents on the sofa. Finally, the family cat smashes through the wall, ready for an evening of incredible TV.
William John, executive creative director, Saatchi & Saatchi London, said, “The home of action is typically the cinema. Big screen. Big thrills. But a big price-tag! Now you can get that blockbuster experience in your living room with BT & Netflix, so it’s never been easier to make your home feel like the home of action.”
