Will and Chuck are police officers ready to spring into action when they get called to chase down a couple of suspects. Enthused, they jump into their police car only to have to spend an inordinate amount of time adjusting the vehicle’s settings including the positioning of the driver’s seat, mirrors, etc. As a result, the thrilling pursuit of bad guys never comes to pass.
If only they had a SKODA, the automobile with a built-in “key” feature. The "key" stores driver settings, meaning that in the case of our eager cops, they could have been ready to roll on a moment’s notice.
With a Hollywood cops-and-robbers movie feel, this humorous SKODA spot came out of Paris agency Rosapark, directed by Jean Baptiste Saurel via production house Big.
Credits
Client SKODA France Agency Rosapark, Paris Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco, co-founders; Sacha Lacroix, managing director; Julien Perrard, copywriter; Nicolas Hurez, artistic director; Elodie Jonqauille, head of TV production; Romain Bruneau, consulting director; Maxime Persuy, group leader; Jeanne Neuschwander, head of digital strategy; Clement Bonnet, social media manager; Léo Palti, Julien Thibon, Pierre Bonnet, Athina Perroux, Pierre René Martin, Aike Westra, social media creative team. Production Big Jean Baptiste Saurel, director; Kasia Staniaszek, Pierre Rambaldi, producers; Driss Lumbroso, production manager. Sound Studio Schmooze Postproduction Firm
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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