A new campaign from Paris ad agency Rosapark for train company Thalys, which connects cities in France, the Netherlands, Germany, and Belgium, looks to drum up interest in and visitors to the latter country.
While visitors flock to the first three countries, they’re not quite as keen on taking a trip to Belgium. Thalys and Rosapark want to change that by celebrating the capital city’s people. This anthem spot, “Bruxelles by Thalys,” does just that with a poetic presentation of Brussels and its monuments–namely its residents like Rudy, the antiques dealer, Fernand, who’s watched the city evolve over the decades, an Alex, a fixture in the urban nightlife.
Narrated by Belgian singer Angele, the film closes with her declaration, “In Brussels, the real monuments are its people.”
Julian Nodolwsky directed the spot via production house Sovage.
CreditsClient Thalys Agency Rosapark Gilles Fichteberg, Jean-François Sacco, creative directors; Nicolas Gadesaude, copywriter; Julien Suarin, art director; Thomas Laurent, producer. Production Sovage Julian Nodolwsky, director; Willy Morrence, producer; Lorette Delva, production director; Nicolas de St Quentin, chief operator. Postproduction Firm Sound Production Studio THINKNTALK Koen Baeyens, Arthur Deligne, sound producers and voice directors; Philippe Ledent, Greg Scheirlinckx, sound engineers.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
Read More