A new campaign from Paris ad agency Rosapark for train company Thalys, which connects cities in France, the Netherlands, Germany, and Belgium, looks to drum up interest in and visitors to the latter country.
While visitors flock to the first three countries, they’re not quite as keen on taking a trip to Belgium. Thalys and Rosapark want to change that by celebrating the capital city’s people. This anthem spot, “Bruxelles by Thalys,” does just that with a poetic presentation of Brussels and its monuments–namely its residents like Rudy, the antiques dealer, Fernand, who’s watched the city evolve over the decades, an Alex, a fixture in the urban nightlife.
Narrated by Belgian singer Angele, the film closes with her declaration, “In Brussels, the real monuments are its people.”
Julian Nodolwsky directed the spot via production house Sovage.
