In an era that is at once consumerist and ever more eco-minded, apparel and footwear company Aigle embodies proof that anyone can be fashionable without having to restock their closet every year. This is the legacy behind a new brand campaign from Aigle and its Paris-based agency Rosapark that will awaken old memories. This film turns to the story of one sister handing down her jacket to her sister. Above all, the sentimental film marks the brand’s commitment, affirmed by its mantra, “Fashion to love longer,” a substantive promise to a public ever more demanding of meaningful sustainability.  

The film was directed by the Franco-Spanish duo Réalité via Big Productions. Experts in the art of storytelling with a modern touch, Réalité captures emotions without ever going overboard.

“Creating this film for Aigle, a brand legacy par excellence, was really exciting. We illustrated a product claim through the prism of a fraternal story that I hope will speak to as many people as possible. Emotion, yes, but what I would like people to retain is this message of sustainability, the cornerstone of this campaign” explained Jean-François Sacco, co-founder of Rosapark.

Credits

Client Aigle Agency Rosapark, Paris Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco, co-founders; Alexandre Delvert, Cyril Haoual, creative team; Louise Imbert, strategic planner; Elodie Jonquille, head of production; Jean-François Wang, TV production. Production Big Production  Réalité, director; Lucas Casanovas, DP; Kasia Staniaszek, producer; Driss Lumbroso, DP. Postproduction Firm Sound Production Kouz Music Pepite, Title: “Les Bateaux”

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