Animation house ROOF Studio produced this 3D animated short for 4-H Canada, a not-for-profit organization focused on world-class positive youth development experiences. Conceived by communications marketing agency Edelman Canada, 4-H Forever demonstrates the impact 4-H in Canada has on preparing youth for their futures and the role volunteers play in making that happen. The piece can be seen on social media, programmatic placements, SEO, and connected TV.
Led by ROOF creative directors Vinicius Costa, Lucas Camargo, and Guto Terni, the film follows the path of four children involved with 4-H. From their early days in a community garden to the building of a community center, this captivating story provides a powerful testament to the impact of volunteerism, the enduring bonds of friendship, and the crucial role that community engagement can play in making lasting and positive change in the lives of young people.
“Bringing 4-H Forever to life was an exercise in blending meticulous planning, masterful design, and compelling storytelling – all hallmarks of our approach to animation,” said Terni, partner/creative director at ROOF Studio. “Our storyboard laid out vibrant scenes, interconnected through fluid camera movements and transitions, setting the stage for an animation journey that was both challenging and rewarding.”
The film’s scenic transitions give the viewer an active sense of involvement and progress as the four young characters set out on their shared journey.
ROOF also used time-lapse to showcase the youth’s teamwork and evolution in building the community center. This visual device allowed for the camera to be a silent observer, providing a sense of continuity and continuous creation.
Terni and creative director/art director Lucas Camargo teamed to direct 4-H Forever.
CreditsClient 4-H Canada Agency Edelman Canada Shauna Roe, creative director, copywriter; Hira Gomes, sr. art director, designer; Tamara Sullivan, producer; Vanessa Spagnuolo, lead strategist. Production Company ROOF Studio Lucas Camargo, director/creative director; Guto Terni, director/creative director/art director; Vinicius Costa, creative director; Fernanda Curi, executive producer; Marcio Lovato, head producer; Patrizia Fanganiello, line producer; Heber Conde, Wallan Oliveira, CGI TD; Alexandre Eschenbach, lead 3D; Paulo Crumbin, Estevao Chromiec, storyboards; Lucas Ribeiro, Heber Conde, 3D layout; Leo Rezende, Ricardo Viana, Tiago Mesquita, Geison Araujo, Gabriel Oliveira, Danilo Gerard, Lucas Lira, Leandro Wagner, Thales Simonato, Alehandro Franca, 3D modelers; Danilo Pinheiro, rigger; Claudio Jr, Marcelo Vaz, Thales Simonato, Gean Carlos, Henrique Tomé, Milton dias, Pedro Henrique Placido, William Silva, Tiago Mesquita, Thales Simonato, Julio Bonfante, lookdev/lighting artists; Lucas Amaral, groomer; Francisco Catao, animation supervisor; Rodrigo Dutra, Marcio Kakuno, Gabriel Carmo, Matheus Caetano, Fernando Donizetti, Jeffry Syahputra Wy, Lucas Degani, Leonardo Paul, Gustavo Bertozzi, animation team; Heber, Conde, Mindblown Lab, VFX. Music/Mix Marcelo Baldin; Jorge Pereira, composer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More