In this spot titled “Get Closer” for the Columbus Zoo, a gruff grandpa accepts a gift from his young granddaughter. Turns out the present is a trip to the Columbus Zoo which leads to its underwater polar bear exhibit, the stars being three young cubs. Born to two different mothers at the Zoo, the cubs splash, swim, dive, frolic and bring youngster and granddad closer together.
Overall campaign was conceived by Ron Foth Advertising in Columbus, Ohio, with Ron Foth Jr. serving as director, copywriter and director.
Credits
Client Columbus Zoo and Aquarium Agency Ron Foth Advertising, Columbus, Ohio Ron Foth Jr., creative director, copywriter, director; David Henthorne, creative director, copywriter; Gene Roy, Mike Wilson, art directors; Martin Nowak producer/editor; Lisa Bauer, producer; Doug Edwards, audio.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
