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    The Best Work You May Never See: Rodrigo Garcia Saiz Directs “Murray” For Intact Insurance, Cossette

    By SHOOTUpdated:No Comments2728 Views

    This spot introduces us to Murray, a blind man who lives independently, keenly aware of his surroundings, including every nook and cranny of his home. One day, though, he returns home to find it isn’t there as a fire has done major damage.

    But his Intact Insurance policy restores his residence with painstaking detail–and when he eventually returns home, Murray doesn’t have to learn all over again where everything is. He already knows through his sense of place and touch.

    Rodrigo Garcia Saiz directed this tug-at-the-heartstrings piece, titled “Murray,” for agency Cossette, Toronto. The spot was produced by FRANK Content.

    Credits

    Client Intact Insurance Agency Cossette Carlos Moreno, chief creative officer; Spencer Dingle, art director; Jordan Hamer, writer; Colleen Floyd, producer. Production FRANK Content Rodrigo Garcia Saiz, director; Danielle Kappy, exec producer; John Barreiro, line producer; German Lammers, DP; Jeff Cowan, assistant director. Postproduction Saints Editorial Mark Paiva, editor; Stephanie Hickman, exec producer; Michael Ofori-Attah, assistant editor. VFX The Vanity Stephanie Pennington, exec producer; Naveen Srivastava, effects specialist. Casting Jigsaw Casting Shasta Lutz

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:CossetteFRANK ContentRodrigo Garcia Saiz



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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