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    The Best Work You May Never See: Rodrigo Garcia Saiz Directs “Murray” For Intact Insurance, Cossette

    By SHOOTUpdated:No Comments2737 Views

    This spot introduces us to Murray, a blind man who lives independently, keenly aware of his surroundings, including every nook and cranny of his home. One day, though, he returns home to find it isn’t there as a fire has done major damage.

    But his Intact Insurance policy restores his residence with painstaking detail–and when he eventually returns home, Murray doesn’t have to learn all over again where everything is. He already knows through his sense of place and touch.

    Rodrigo Garcia Saiz directed this tug-at-the-heartstrings piece, titled “Murray,” for agency Cossette, Toronto. The spot was produced by FRANK Content.

    Credits

    Client Intact Insurance Agency Cossette Carlos Moreno, chief creative officer; Spencer Dingle, art director; Jordan Hamer, writer; Colleen Floyd, producer. Production FRANK Content Rodrigo Garcia Saiz, director; Danielle Kappy, exec producer; John Barreiro, line producer; German Lammers, DP; Jeff Cowan, assistant director. Postproduction Saints Editorial Mark Paiva, editor; Stephanie Hickman, exec producer; Michael Ofori-Attah, assistant editor. VFX The Vanity Stephanie Pennington, exec producer; Naveen Srivastava, effects specialist. Casting Jigsaw Casting Shasta Lutz

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:CossetteFRANK ContentRodrigo Garcia Saiz



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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